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The Principal Market Planner develops business growth strategies for a solution segment of significant importance to the company and will have a major impact on the company's long-term success. The segment typically has moderate solution complexity and a moderate growth indicator with a significant portion of the business being subscription based.
The Principal Market Planner quarterbacks a matrixed team of Product, Technology, Data & Analytics, Operations, Marketing and Sales professionals to ensure we are delivering competitive offerings, growing net new customers, and expanding a loyal customer base.
The Principal Market Planner is accountable for managing the ongoing alignment between the company's products and services with the needs, trends, and preferences of assigned segment(s).
Responsibilities:
Formulating strategy and operating plans, conducting market and competitive assessments, identifying nascent innovation/disruption opportunities for market growth.
Manage the achievement of revenue and EBITDA goals for the portfolio by driving the business growth strategy, deploying both organic and inorganic efforts.
Undertake market, customer, and vendor discovery to ensure that we reflect external viewpoints on key customer needs and solution purchase criteria.
Define the overall commercial strategy for the portfolio, including formulating market and sales channel strategies by industry and customer segments, assessing product positioning and pricing, developing new/existing product concepts to ensure maximum revenue growth, and conducting Build/Buy/Partner assessments.
Conduct continuous market monitoring and impact analysis of needs, trends, compliance, and other key influencers; proactively recommending corrective action when appropriate. Identify areas of opportunity for growth and provide high quality summaries that allow us to understand external factors (such as market growth drivers, market size, competitive landscape, regulations) and internal factors (such as product portfolio assessment, capability assessment, gap assessment).
Participates with senior management to establish strategic plans and objectives and communicate the strategy and plans to ensure buy in and alignment of strategy with key cross-functional stakeholders.
Identify adjacent markets that the portfolio can expand to through partnerships, acquisitions and/or product development.
Support relationships with key accounts, industry and trade associations, customers, and vendors as necessary in the overall management of the portfolio.
Identify new use cases for our existing data and solutions to increase product revenue.
Continually review and evaluate portfolio performance and establish proper measures of success. Set and manage to KPIs across the business functions to ensure end-to-end success across the customer lifecycle; identify and solve for opportunities to become best-in-class.
Maintain strong working knowledge of competitive solutions in market.
Work closely with cross functional partners including Sales and Marketing to retain and grow customers, Operations to optimize customer onboarding, and Product, Marketing, and Data & Analytics to define the evolution of competitive offerings that are delivered with pace.
Skills and/or Certifications:
Bachelor's degree in related field or equivalent experience in strategy, business management, product, marketing, and/or operations required.
12+ years progressive experience managing business-to-business markets and market segments with demonstrated proficiency in zeroing-in on relevant market and market segment drivers and indicators.
Experience with primary and secondary market research, competitive analysis, market sizing and segmentation, capability and gap assessment, financial modeling, business cases, Build/Buy/Partner analysis, portfolio management, product lifecycle management, strategic product roadmaps, and/or growth strategy.
Additional experience in sales enablement, pricing, and product marketing, new product/concept creation, deal win/loss analysis, customer discovery, operating strategy, and thought leadership helpful.
Leverage deep knowledge and experience within vertical space to identify areas of future growth and develop plan to execute.
Demonstrates a strategic and growth mindset with the ability to identify, qualify, elaborate, and then drive the acceleration of growth opportunities with a clear strategy.
Proactive and highly collaborative approach with proven success navigating matrixed teams and driving consensus-building and decisions across matrixed, cross-functional teams.
Instinctive ability to decipher large amounts of data and requests and then distill into clear strategies and communications.
Problem solving skills that can develop conceptual and innovative thinking into solutions, comfortable around ambiguity and uses rigorous logic to solve difficult problems with effective solutions, ability to see hidden problems.
Adept at making commercial decisions and understands how commercial decisions impact other areas of the business and our customers; drives customer-centric recommendations.
Strong executive presence, communication, and presentation skills with varying audiences to include executive leadership as well as internal and external senior leaders with the ability to form a coherent and compelling narrative that engages the wider organization and focuses attention on key opportunities or threats.
Highly articulate with excellent business communication (verbal and written) skills to communicate effectively across key stakeholders and manage vertically and laterally.
Benefits We Offer • Generous paid time off in your first year, increasing with tenure. • Up to 16 weeks 100% paid parental leave after one year of employment. • Paid sick time to care for yourself or family members. • Education assistance and extensive training resources. • Do Good Program: Paid volunteer days & donation matching. • Competitive 401k & Employee Stock Purchase Plan with company matching. • Health & wellness benefits, including discounted Gympass membership rates. • Medical, dental & vision insurance for you, spouse/partner & dependents. • Learn more about our benefits: http://bit.ly/41Yyc3d.
All Dun & Bradstreet job postings can be found at https://www.dnb.com/about-us/careers-and-people/joblistings.html. Official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.