The Leasing and Field Marketing Manager manages and directs Braden Fellman Group's marketing, print and internet advertising, sales activities, leasing team members, and other resources to achieve established revenue, occupancy, resident retention, and leasing goals and objectives.
Essential Responsibilities:
Ensures achievement of Braden Fellman Group's revenue and occupancy goals by directing the marketing, advertising and sales activities, overseeing on-site traffic, setting rent pricing and concessions, and monitoring the day-to-day sales and leasing activities of the team.
Stays informed about current market and competitor conditions that may impact the company's occupancy and sales results, develops and implements short- and long-term marketing plans and goals to sustain occupancy, and implements creative strategies around pricing, concessions, leasing incentives, and advertising to boost traffic and leases.
Develops print and internet advertising strategies, uses available technology to promote the properties and communicate with potential prospects, and uses the BFG's property management software to generate sales and leasing reports to monitor results.
Actively participates in the leasing process by generating and monitoring traffic, leasing apartments, qualifying prospects, and preparing lease documentation.
Reviews and analyzes financial reports, shop reports, traffic and closing ratios, and other operational reports to identify and resolve issues impacting leasing performance and accesses BFG's internal resources as needed to support solution strategies.
Makes presentations about marketing and leasing strategies and results to clients, owners, and other business managers.
Oversees the lease renewal program, including sponsoring various resident lease renewal functions, managing the communication and notification process, and assisting with resident move-outs as necessary.
Responds quickly and courteously to resident and client/owner concerns and questions and takes prompt action to solve problems and/or document and convey resident or other requests to the appropriate individual(s).
Supervises the BFG's leasing team members by interviewing, hiring, orienting, and training employees, and manages their performance in accordance with Company policies, values, and business practices.