LOCATION: Hybrid - 3 days per week in the El Segundo Area of Los Angeles, CA.
SALARY RANGE: $110,000 to $165,000
ABOUT THE BRAND
In 2012, we had a vision: To create the healthiest, most effective Energy Formula for gamers. And with what started as just 3 Tub flavors - Blue Ice, Fruit Punch and Lemon Lime - Quickly evolved into something much more...A movement. A culture. A community.
Over the course of the last decade, we have become The Official Energy Drink of Esports®- Maintaining the industry's largest, most passionate, and most diverse community of fans, customers, creators and partners alike.
Whether you're a casual gamer, a content creator, an everyday Joe, or an esports pro, G FUEL's sugar-free, antioxidant and vitamin-fortified, focus-enhancing, and high-performance energy products will give you the edge you need to fuel your grind.
And with over 344K+ verified 5-star ratings on Shopper Approved, the G FUEL name is a cut above the rest. No sugar. No gluten. No crash. Just natural, clean, vitamin and antioxidant-fortified energy, available in over 40 lip-smacking energizing flavors.
SUMMARY OF POSITION
Seeking an executive lead to drive profitable growth across all G FUEL digital channels (i.e., DTC, Amazon and specialty e-commerce pureplay partners). Responsibilities include strategic planning, managing vendor relationships, setting revenue targets, leading business reviews, overseeing media management, and optimizing for e-commerce market share penetration. The ideal candidate will possess strong analytical skills, manage inventory and demand, develop marketing strategies, and collaborate cross-functionally to ensure operational excellence and brand awareness.
JOB ROLE AND RESPONSIBILITIES:
Lead executive responsible for driving profitable growth across all GFUEL digital channels including Amazon, DTC, e-tailers, and pure plays.
Work closely with the SVP of e-commerce to manage vendor relationships with Amazon, media, and retailers, facilitating strategic, collaborative business planning.
Set strategic vision and priorities to achieve GFUEL revenue targets for accounts.
Lead top-to-top and joint business planning meetings with e-commerce customers, as well as quarterly business reviews across channels.
Align customer acquisition and retention plans to the budget through forecasting and management of LTV, CAC, ROAS, new/repeat customer revenue, customer growth and sustained engagement rate.
Manage and mentor the team for growth.
Demonstrate a deep understanding of CARS across e-commerce channels and Amazon media management.
Accelerate lifecycle personalization through the loyalty program and advanced segmentation to improve LTV.
Manage e-commerce media agency and internal media team across channels.
Responsible for overall revenue goals on DTC, Amazon, e-retailers, and brick-and-mortar.
Collaborate with key stakeholders to review performance of existing licensees and make recommendations for improvement.
Own internal business review process, informing senior management of results, risks, and opportunities based on market data and analysis.
Identify and support growth opportunities for each consumer segment within the e-commerce channel.
Manage licensee matrix, strategy, forecasting, and assortment optimization to improve market share penetration.
Oversee annual budget planning, quarterly revenue forecasting, and assortment optimization for licensees.
Partner with Product Development, Marketing, and Supply Chain to drive process optimization and speed-to-market initiatives.
Collaborate with Data Analytics to analyze and measure KPIs and translate into actionable insights.
Partner with Retail Marketing to develop comprehensive digital marketing plans.
Maintain knowledge of e-commerce trends and identify strategic opportunities for innovation.
Act as an e-commerce expert and champion for internal and external partners.
Lead strategy, marketing calendar, forecasting, and promotions for Amazon and e-tailers.
Manage advertising strategy and promotional activities for Amazon US & Canada.
Oversee paid media budget across Amazon and e-retailers.
Drive growth for DTC, Amazon, and specialty e-commerce partners through relationship management and campaign activation.
Own growth targets for B2B2C, pure plays, and brick-and-mortar partners.
Work with C-Suite to define company objectives and digital strategy.
Ensure consistent brand tone and messaging across digital platforms.
Create digital content for web, paid social, influencer marketing, affiliates, and email.
Collaborate with Marketing and Trade Marketing to amplify brand through creative initiatives.
Adapt CARS for personalized customer experiences.
Develop customer acquisition and retention strategy.
Oversee inventory and demand strategy for digital channels.
Report on monthly sales estimates and achieve sales targets across digital channels.
Develop, execute, and optimize e-commerce marketing strategy.
Oversee media budgets, forecasts, and reporting at channel level.
Localize digital assets to support brand acquisition and drive conversions.
Collaborate with multiple departments to ensure operational infrastructure supports digital strategy.
Implement strategic online marketing plan aligned with overall Brand Marketing Plans.
Adapt marketing plan based on changes to online marketplace and industry.
Perform other duties as assigned by management.
SKILLS & QUALIFICATIONS:
Being KPI obsessed
Bachelor's degree in Business, Computer Science, Marketing, Research, or related field
Minimum 3+ years managing Amazon business and 3+ managing DTC
Experience presenting metrics and progress-to-goal to senior leadership
Deep understanding and managing Amazon marketing cloud data and amazon media management (search, DSP)
Minimum 5-7years of experience managing new customer acquisition strategies with a focus on driving traffic to online channels.
Minimum 5-7 years of CRM experience within an e-commerce/D2C environment
Experience with programmatic and OTT advertising
Experience in powder and liquid beverages and/or premium retail a plus
Strong project management, attention to detail, and a no-task-too-small mentality
Experience in optimizing Performance Marketing strategies and campaigns across Search, Affiliate, Retargeting, Paid Social, Programmatic, and SEO channels to maximize ROI
Experience with email segmentation and customer journey planning
Previous experience creating successful retention, loyalty, and lifecycle marketing campaigns
Experience in Paid Search and managing a digital agency.
Strong experience in Google Shopping Ads and/or Comparison-Shopping Service
Experience with Test-and-Learn approach to drive channel performance
Experience in driving growth in SEO, implementing localized onsite/ offsite strategies and best practice
Experience with data analytics tools such as Google Analytics 360 or similar analytic tools with a strong ability to drive actionable insights
Excellent analytical skills, with a strong understanding of account performance and high proficiency in Excel
Team-player, hard-working, organized, and goal-oriented
Basic experience in Adobe Photoshop and HTML (desirable)