Posted in General Business 13 days ago.
Type: Full-Time
Brand Strategy Advisor - EnterpriseBrand Marketing
Position Summary:
Join an influential team where you will help accelerate the growth and reputation of two leading healthcare brands. As a brand strategy advisor, you will apply strategic, analytical, and creative thinking to solve challenging brand issues: supporting the delivery of brand strategy, brand architecture, positioning, along with awareness and reputation building for both Cigna Healthcare and The Cigna Group to fuel business growth.
We are looking for a self-driven, action oriented creative thinker and brand strategist who can bring new ideas to the team, network and collaborate across marketing and with our business partners, and flawlessly lead and execute multiple priority projects.
This role requires strategic thinking and problem solving to provide guidance that solves complex problems in cross-function areas, go-to-market, and enterprise capabilities. The ability to think in terms of "systems", solving problems in wholistic and repeatable ways, is a plus! Responsibilities include analyzing client and consumer insights, crafting plans and briefing our creative teams and developing guidance to promote our companies across various channels. This position also supports a large brand implementation across the enterprise, bringing the new brands to life within major touchpoints including digital, social, sales and customer collateral.
Key accountabilities include:
Experience and Competencies should include:
You must be highly motivated, driven to succeed and have demonstrated expertise in a highly matrixed environment. You are an accomplished Brand Strategist who is a strategic thinker, problem solver, creative person who can distill complex situations into clear guidance and who understands the big picture.
Preferred Locations: Hybrid: St. Louis MO, New York City NY, Bloomfield CT or Philidelphia, PA. Will consider other locations, depending upon experience.
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
Cigna |
Cigna |
Cigna |