Brand Manager - Iconics Portfolio & Funables Fruit Snacks at Ferrara Pan Candy Co., Inc. in Chicago, Illinois

Job Description:

Job Location: Chicago





Want to make an impact?



In this role, the Brand Manager translates brand(s) strategies and initiatives into an actionable Go To Market approach across U.S. Retail from the lens of the retail customer / channel perspective. They are actively engaged and participating in several important business processes, e.g. Integrated Business Planning, Brand Plan development, and Sales Playbook, Channel Strategies / Plans. This role is responsible for both short term and long term business planning across base business and innovation. Critical skills for the role include the ability to articulate a simple narrative within a complex portfolio, and cross functional stakeholder management. Role reports to Sr. Director, US Brands.




Ways you will make a difference

• Support the translation of brand(s) strategies and initiatives into an actionable Go To Market approach
• Lead communication and equity development to drive unique brand positioning within the market, with consideration of a multi-funnel, omni-channel approach.
• Lead Brand Marketing projects with commercial implications (e.g., innovation, renovation, price/pack architecture)
• Support cross functional collaboration across internal key stakeholders (Brand Marketing, Growth / Innovation, Marketing Services, and Finance) to drive brand strategy and deliver on brand growth goals.
• Drive continuous enhancement of product quality that strengthens our brand equity and extends the gap vs. key competitors
• Own Profit and Loss responsibility for portfolio, managing to both topline and bottom line brand goals
  

• Results driven
• Strong interpersonal and collaboration skills
• Cross functional stakeholder management
• Planning and Organizing: Strong attention to detail
• Time management: able to manage and prioritize multiple projects at one time
• Financial acumen
• Critical thinker: able to problem solve
• Ability to work collaboratively in a fast-paced environment
• Strong communication skills that demonstrates business command with a flexible style by audience
• Managing complexity: Ability to see and articulate a simple narrative
  

• Bachelor's degree required, MBA preferred
• Minimum 7-10 years' experience
• Proficiency with the Microsoft Office suite