Director, Advertising Sales - WM Connect, Hardline... at Walmart in Hoboken, New Jersey

Job Description:

What you'll do at




Position Summary...




What you'll do...



Applied Business Acumen:


Requires knowledge of:


Industry and environmental factors (for example, market fluctuations, changes in regulatory policies or politics, emerging technology, cultural practices); Common business vernacular; Business practices across the industry and area-specific domains and related practices (for example, eCommerce, commerce platforms)Relevant ; business metrics, data models, analytics, and reports that assist in decision making.


To evaluate proposed business cases for projects and initiatives. Influences business stakeholder decision making. Translates business requirements into strategies, initiatives, and projects in alignment with business strategies and objectives. Drives the execution of deliverables. Builds and articulates business cases and return on investment and delivers work that has demonstrable value. Derives detailed insights from relevant data models and reports and utilizes models and reports to advise stakeholders and customers/sellers on complex business issues. Challenges business assumptions on topics related to an assigned domain expertise. Develops new, organization-wide processes and ways of working. Teaches and guides team members on best practices. Proactively engages in the external community to build Walmart's brand and learn more about industry practices.


Sales Scoping and Qualification:


Requires knowledge of:


Sales qualification evaluation tools, techniques, and approaches.


To develop organizational sales qualification processes and policies. Mentors team members on alternative ways to evaluate the real value of sales. Designs sales scoping and qualification strategies for the organization. Promotes the adoption of new sales qualification methodologies and technologies.


Strategic Sales Planning and Forecasting:


Requires knowledge of:


Sales planning tools and techniques; Information sources; Estimation techniques and tools; Industry trends.


To establish strategic sales planning standards, policies, strategies, and best practices. Deploys and directs strategic sales planning in multiple and diverse environments and applications. Implements sales forecasting standards within an organization. Develops policies, strategies, and best practices for complex forecasting. Designs industry-wide sales forecasting standards. Promotes the adoption of new sales forecasting technologies and methodologies. Predicts trends and developments in sales forecasting within the market.


Sales Proposals and Presentations:


Requires knowledge of:


Sales presentation tools and techniques; Sales lifecycles and related processes.


To develop organizational strategies for increasing sales through effective proposals and presentations. Mentors team members on the quality of sales proposals and presentations that are designed and developed. Plays a leadership role in the development of sales proposals and presentations for critical customers/sellers. Predicts trends and directions of sales proposals and presentations and drives the adoption of industry best practices as needed. Articulates historical backgrounds and future perspective of sales proposals and presentations.


Negotiation Excellence:


Requires knowledge of:


Negotiation techniques; Stakeholder management techniques; Communication best practices.


To role model the ability to develop and execute effective negotiation strategies that enhance long-term relationships and benefits for all stakeholders at the enterprise level. Leads complex, high-impact, or volatile negotiations involving significant business risks. Sets objectives and establishes tactical approaches for negotiations (for example, defining new pricing model, new ways of contracting). Consults on negotiating complex issues that are generally non-recurring across the organization. Guides team members on the subtleties of negotiating strategic or high-impact agreements. Approves agreement structures for complex negotiations. Diffuses conflict and maintains professionalism to reach compromise if positions or desired results are not attainable.


Product Expertise:


Requires knowledge of:


Suite of products, services, and solutions. offered by an assigned business area; Features of various products, services, and solutions and their value propositions; Product assortment management.


To effectively engage with customers/sellers to gain and leverage insights on their business/category. Demonstrates an understanding of product/solution features for complex to highly complex areas of customer/seller business and assists in sales for products. Leads sales activities for simple and moderately complex products available across homogenous markets and specific customer/seller segments by articulating product/solution features and value propositions. Understands customer/seller requirements in detail and articulates gaps in current product features to leadership teams and relevant stakeholders. Provides guidance to team members on product feature-related communications and best practices with respect to highlighting product benefits and value propositions. Assesses the impacts of the assortment mix and selects methods for translating sales projections and product mix gaps into assortment development requirements.


Financial Acumen:


Requires knowledge of:


Relevant financial and business management terminology, metrics, key performance indicators, and drivers of shareholder value; Industry-specific trends and best practices in finance; Financial challenges and issues due to environmental, industry, and economic factors and impacts on strategies, organizational plans, and stakeholders.


To understand business choices and impacts on financial performance. Accurately diagnoses financial realities, identifies key opportunities, tracks financial performance, and forecasts future changes to mitigate risks in an assigned area. Performs advanced analyses to make informed decisions and implementation plans to maximize return on investment. Communicates business-level impacts to diverse audiences and ensures understanding. Develops business-centric solutions that align with broader strategies and enable performance optimization. Communicates business-level impacts to diverse audiences and ensures understanding.


Relationship Management:


Requires knowledge of:


Stakeholder identification and mapping; Stakeholder analysis; Stakeholder communication; Stakeholder engagement techniques; Stakeholder management effectiveness tools and methods; Specialized business vernacular; Diverse markets to deliver customer and business value; Styles and best practices to accommodate cultural differences.


To build and maintain collaborative and strategic alliances with a wide range of partners across the business and industry. Leverages partner support to drive business programs and priorities. Creates an environment that supports collaboration with stakeholders from different functions, cultures, and perspectives. Provides insights on the impact of cross-functional team collaboration on achieving strategic goals. Coaches and supports team members and stakeholders to develop their understanding of business and performance and identify solutions to deliver improved services, solutions, and relationships. Drives a culture that strives for diversity of thought and inclusion.


Business Insights and Analytics:


Requires knowledge of:


Appropriate applications and understanding of data ecosystems, including data management, data quality standards, data governance, accessibility, storage, and scalability; Business value of data and data-enabled insights and decisions; Advertising solution-specific business models and analytics.


To understand and communicate insights from complex and highly complex models customers through effective story telling and data visualization. Leverages insights from complex models to effectively create advertising plans and utilize products to maximize returns for customers. Performs advanced analyses and defines metrics to track the success of business engagements. Provides guidance to team members on drawing relevant insights from analytics to drive sales and achieve relevant metrics. Communicates insights from complex models and analytics reports to diverse stakeholders/customers as needed to challenge and modify current operating models and business plans.


Client Onboarding:


Requires knowledge of:


Existing systems used by customers/sellers; Methodologies for customer onboarding; System integration understanding.


To drive customer/seller experiences by designing a smooth onboarding processes by utilizing domain expertise and industry best practices. Identifies customer/seller pain points and challenges with respect to onboarding by reviewing customer/seller feedback and performing root cause analysis on complex or highly complex issues in processes. Manages highly complex escalations from customers/sellers and maintains relationships through the resolution of issues. Coaches team members on best practices with respect to onboarding to drive great customer/seller experiences.


Provides overall direction by analyzing business objectives and customer needs; developing, communicating, building support for, and implementing business strategies, plans, and practices; analyzing costs and forecasts and incorporating them into business plans; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting a customer environment; and demonstrating adaptability and sponsoring continuous learning.


Develops and implements strategies to attract and maintain a highly skilled and engaged workforce by diagnosing capability gaps; recruiting, selecting, and developing talent; supporting mentorship, workforce development, and succession planning; and leveraging the capabilities of new and existing talent.


Cultivates an environment where associates respect and adhere to company standards of integrity and ethics by integrating these values into all programs and practices; developing consequences for violations or non-compliance; and supporting the Open Door Policy.


Develops and leverages internal and external partnerships and networks to maximize the achievement of business goals by sponsoring and leading key community outreach and involvement initiatives; engaging key stakeholders in the development, execution, and evaluation of appropriate business plans and initiatives; and supporting associate efforts in these areas.


Live our Values: Culture Champion - Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart's commitment to communities, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance. Live our Values: Servant Leadership - Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent.


Embrace Change: Curiosity & Courage - Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks.


Embrace Change: Digital Transformation & Change - Drives continuous improvements, supervises the adoption of new technology, and supports digital disruption in line with Walmart's business model.


Deliver for the Customer: Customer Focus - Delivers expected business results while putting the customer first and consistently applying an omni-merchant mindset and the EDLP and EDLC business models to all plans and initiatives.


Deliver for the Customer: Strategic Thinking - Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and implementing strategies.


Focus on our Associates: Diversity, Equity & Inclusion - Supports strategies and drives initiatives that attract and retain diverse and inclusive talent; builds high-performing teams; embraces diversity in all its forms; and actively supports diversity goal programs.




Minimum Qualifications...



Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.


Option 1: Bachelor's degree in business, finance, marketing and sales, advertising, or related area and 5 years' experience in business development, market development, or related area.
Option 2: 7 years' experience in business development, market development, or related area.
1 year's supervisory experience.




Preferred Qualifications...



Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.


In a role preparing and executing budgets., Leading cross-functional teams, Master's degree in Business, Finance, Marketing and Sales, Advertising, or related area., Sales, Supervisory experience




Primary Location...

121 River St, Hoboken, NJ 07030-5989, United States of America



About Walmart



At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?


Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.



All the benefits you need for you and your family

• Multiple health plan options, including vision & dental plans for you & dependents
• Financial benefits including 401(k), stock purchase plans, life insurance and more
• Associate discounts in-store and online
• Education assistance for Associate and dependents
• Parental Leave
• Pay during military service
• Paid Time off - to include vacation, sick, parental
• Short-term and long-term disability for when you can't work because of injury, illness, or childbirth

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific plan or program terms. For information about benefits and eligibility, see One.Walmart.com/Benefits.



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