Posted in Management 13 days ago.
Type: Full-Time
The Senior Marketing Manager - will support the Evernorth Care Group business segment based in Scottsdale, Arizona. This role sits on the senior leadership team for the medical group providing strategic marketing support with a focus on patient acquisition and retention and in building awareness of the ENCG brand and services. The senior marketing manager will take a leadership role in developing and executing against the marketing plan, including website optimization, market conditioning, and B2C communications, aligned to the overarching business strategy. In addition, this individual will support ongoing marketing optimizations around key enterprise initiatives and local community activations. Reporting to the Managing Director, this matrix role has a dotted line reporting to the Chief Integration and Transformation Officer of Evernorth Care Group.
Key responsibilities include: developing annual marketing plans, budgets, and strategies, and tactics providing guidance to improve market penetrance, generating differentiated positioning and value propositions, managing competitor/patient/provider insights t, cultivating relationships with in-market health plan leadership, plan client employers, and brokers/field sales representatives, and oversight of the execution of all marketing plans. This role will partner with business leaders on forecasting and KPI management, and work with Evernorth Care Group functional partners and external agency partners to design and execute campaigns.
A successful candidate for this role will have experience creating and optimizing multi-channel marketing plans. Significant marketing strategy, direct-to-consumer marketing, and multi-channel marketing experience is needed. Experience working in a dynamic, evolving environment with multiple cross-functional partners will be required. Finally, experience in the healthcare/insurance industry is desired. The ideal candidate will be based Phoenix, Arizona) with expected site visits to our local healthcare centers and other business travel as needed.
Duties and Responsibilities
Reporting Relationship
Ideal Candidates Will Offer
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Evernorth Health Services
Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.
Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.
The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.
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