The Director of Digital Media will grow and develop our internal digital media team and program - creating media strategies, conducting research, building processes and outcomes for the digital media programs serving our nonprofit organizations. You will also research and build digital media plans for all paid media channels including recommended channel spends with projections. You are the paid media subject matter expert! You will have experience in digital media planning, buying ,and forecasting for nonprofits, creating digital media plans that span across all digital channels with a focus on donor acquisition and revenue generation. You have deep experience in platform in paid social, paid search and programmatic using a DSP.
You will collaborate with the digital strategy and client services teams creating client-facing media strategies and educating clients and colleagues on best practices. Day to day responsibilities include managing the digital media team of buyers and Ad ops, media partners, developing media plans and media campaign strategy documents and presentations, attending internal meetings to assess client objectives, attending client meetings to present digital media strategies and results, and fielding strategy-related questions. In this role you are also reviewing process and bringing forward recommendations to efficiently grow and scale the program. You will also participate with the new business team in developing strategy, results analysis, and budgets for RFP responses. In this role, you will provide insights on digital media program performance, suggest optimizations and CRO plans, and adjust strategic digital media plans based on client budgets and performance metrics.
This is a great opportunity to work with a thriving digital marketing team in a growing digital marketing program serving life changing nonprofit organizations all over the world. If you love all things digital and want to help expand the program, come check us out! Even if you don't have 100% of all the qualifications requested but have confidence in your ability to excel in this position, we welcome your application.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Provides leadership and expertise to drive long term strategy and vision including the strategic approach, processes and outcomes for the development and execution of digital media programs for nonprofit organizations of varying sizes and market verticals
Leads, mentors, trains and coaches the digital media team resulting in positive team growth and culture and program development ensuring excellence, innovation and maximum ROAS
Creates digital media plans and maintain media budgets and projections for internal teams and clients in collaboration with the digital strategy team and client services team
Provide strategy to the buying team helping optimize and improve performance.
Oversees management of all paid search campaigns in Google Grant, Google Ads, and Bing
Researches, identifies, and evaluates audience modeling and segmentation strategies in all channels
Researches, identifies, and evaluates emerging trends and technologies and lead the charge in developing internal capabilities ensuring that the program is innovative and generates growth
Develops and executes strategies across performance channels, including paid social (Meta), paid search (Google Grant, Google Ads, Bing), direct publishers, and programmatic media using a DSP like Basis, Tradedesk, StackAdapt, etc.
Collaborates with cross-functional teams (client services, creative, production, finance) and external media partners to effectively manage and execute the development of digital marketing campaigns while working within agency internal process
Prepares regular reports and presentations for clients and senior leadership, providing insights on performance, goals, progress and growth strategies
Reviews, analyzes, and interprets campaign data to improve performance and alert client and internal teams about potential shortfalls and offer strategic shifts to meet necessary performance goals.
Participates in internal planning meetings and client meetings to present and answer questions related to digital strategies
Demonstrates thought leadership in Digital Media by speaking at industry conference seminars, and participating in podcasts, webinars and blog writing
Under the direction of the BDI Marketing team, selects topics and writes/records one piece of BDI Marketing content per fiscal year (Quick Shots, Inspire, Webinars, and podcasts)
Other responsibilities as assigned
SKILLS AND ABILITIES
Communication Skills: Strong internal and external, written, and oral, communication writing skills with internal teams, clients, prospects, and business partners. Must be collaborative and enjoy working with a team; Must have exceptional client-facing communication and presentation skills
Reasoning Skills: Strong problem-solving capabilities and extremely high attention to detail. Need to take initiative to find solutions to challenges
Analytical Skills: Strong analytical skills, strong organization and attention to detail, with the ability to analyze complex data sets and draw actionable insights; Knowledge of data analytics tools and methodologies for tracking and measuring donor acquisition performance and attribution reporting in light of current industry trends and cookieless tracking
Digital Media Skills: Experience with the following digital media channels: Programmatic Display, Native, Paid Search, Google Grant, Facebook / Instagram, CTV/OTT, Video, Programmatic Audio, Digital out -of-home; Adept at identifying and understanding new digital media trends and technology to be utilized in client strategies
Leadership Skills: Ability to juggle competing deadlines, multi-task, meet tight deadlines and support other teams as needed
Computer Skills: Proficient in components of MS Office, including Word, Excel, PowerPoint, and Outlook
Decision Making Skills: Positive, energetic, and collaborative personality with self-starter approach to work
Relationship Building Skills: Ability to manage website developers, designers and content creators providing the direction needed to assure projects meet creative and strategic objectives and deadlines on time
EDUCATIONAL REQUIREMENTS AND QUALIFICATIONS
Bachelor's degree in Business, Marketing, Analytics, Computer Science or another related field
Demonstrated experience building and managing multi-channel digital media plans for regional and national clients
Demonstrated experience reviewing digital media performance, building reports, and explaining results to internal and external partners
Experience in team development including hiring, leading, and mentoring in a fast-paced agency or marketing dept setting
5+ years of experience driving digital direct-response marketing programs with fundraising KPIs for nonprofit organizations in an agency setting or large non-profit organization
3+ years of progressive levels of responsibility in media planning, buying, leadership, and management either with an agency or through an in-house marketing team of a nonprofit organization
WORK ENVIRONMENT
Professional services office environment
Hybrid* work schedule (non-LA employees requested to visit office occasionally during year)