Marketing Manager Orlando, FL Our client is a perishable goods manufacturing company with a strong presence in North America. As a result of their strong growth, they are currently looking for a solid Marketing Manager in Orlando.
You will be responsible for promoting the company's products, building brand awareness, and driving sales along with a team of Account Managers, web developers, and growth hackers.
Main responsibilities:
Conduct research to understand market trends, customer needs, and competitor activities in the industry.
Develop marketing strategies and plans to promote the company's products.
Develop branding strategies to differentiate the company's products from competitors.
Create and implement advertising campaigns across various channels such as print, online, and social media.
Coordinate promotional events and sponsorships to increase brand visibility.
Manage the company's online presence, including the website and social media platforms.
Utilize digital marketing techniques such as SEO, content marketing, and email campaigns to reach target audiences.
Collaborate with the sales team to develop marketing materials that support their efforts.
Provide sales teams with the necessary tools and information to effectively communicate product benefits to customers.
Manage CRM systems to track customer interactions and gather insights for future marketing strategies.
Develop and maintain strong relationships with key customers and partners.
Stay informed about relevant regulations and ensure that marketing activities comply with industry standards and legal requirements.
Profile:
Proven experience within the perishable goods industry.
Demonstrated history of marketing achievements with large distributors such as Walmart, Kroger or Trader Joe's.
Outstanding communication, persuasive, and negotiation skills.
Location: Orlando, FL - remote position with regular business trips in the region.