Content & Brand Reputation Manager (Remote) at MedCerts in Austin, Texas

Job Description:

Job Description



MedCerts - a Stride Inc. company (NYSE: LRN) - is a national online training provider strengthening the workforce through innovative eLearning solutions. Focused on certifications in high-demand areas of allied healthcare and IT (Information Technology), it serves individuals from all backgrounds, including the military and their families, career changers and the under- and unemployed. MedCerts delivers career training through HD-quality video-based instruction, virtual simulations, games and animations, and on-the-job training through Experiential Learning solutions. Since 2009, the company has developed over 50 career programs, trained and up-skilled more than 80,000 individuals across the country and partnered with over 500 American Job Centers and more than 1,000 healthcare and academic organizations to build talent pipelines, and provide the option of articulated college credit to our students. In 2020, MedCerts was acquired by Stride, Inc. Stride has transformed the teaching and learning experience for millions of people by providing innovative, high-quality, tech-enabled education solutions, curriculum, and programs directly to students, schools, the military, and enterprises in primary, secondary, and post-secondary settings. For more information, visit medcerts.com.



GENERAL DESCRIPTION



The Content & Brand Reputation Manager is responsible for upholding the integrity and excellence of MedCerts' brands. This role involves a deep dive into both our B2C and B2B brand narratives, ensuring they resonate authentically with our target audiences. The candidate must be meticulous, with a proven track record in content, reputation, and brand management. They will manage brand content, company reputation across third-party sites and social media platforms, and influencer and brand advocacy outreach initiatives. Direct management responsibilities may include at least 1-2 direct team members, not immediately, but eventually.


Given the marketing team's significant role within the organization, the Director of Content & Communications will have opportunities for skill development and growth in their position.



GENERAL DUTIES AND RESPONSIBILITIES

• Curate, review, and refine content to align with the ethos of MedCerts' B2C and B2B brands.
  
  


• Collaborate with content creators to develop materials that speak to our target audiences.
  
  


• Ensure all content is clear, engaging, and tailored to both our MedCerts B2C and Partner Solutions B2B brands.
  
  


• Monitor and oversee MedCerts' online review sites, ensuring responses are timely, appropriate, and align with our brand voice.
  
  


• Design and execute strategies to enhance brand perception and customer satisfaction.
  
  


• Address any brand-related issues or crises with tact and efficiency.
  
  


• Brand Advocacy Program:
  
  
  
  
  • Develop, maintain, and scale our brand advocacy program to strengthen our community presence.
    
    
  
  
  • Identify and collaborate with brand champions to amplify our message.
    
    
  
  
  • Identify potential influencers who align with MedCerts' values and ethos.
    
    
  
  
  • Manage influencer partnerships, ensuring the delivery of genuine and compelling content.
    
    
  
  
  
  


• Oversee MedCerts' social media presence, ensuring consistent branding, and engaging content across platforms.
  
  


• Work closely with the Director of Content and Communications on strategic planning and execution.
  
  


• Liaise with various departments to ensure content and branding are consistent across channels.
  
  

REQUIRED QUALIFICATIONS

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
  
  


• 5+ years of experience in content, reputation, and brand management.
  
  


• Exceptional writing skills with the ability to craft compelling narratives.
  
  


• Demonstrated experience in managing online review sites, brand advocacy programs, influencer programs, and social media marketing.
  
  


• High attention to detail, with an analytical mindset.
  
  


• Proven track record in improving brand image and building brand reputation.
  
  


• Strong interpersonal skills with the ability to collaborate cross-functionally.
  
  


• Proficiency with relevant software and platforms, such as content management systems, social media monitoring tools, and analytics tools.
  
  

WORKING CONDITIONS



This position is fully remote, work-from-home. This is a remote position in which work will be completed during normal business hours (approximately 8:30am - 5:00pm EST) Monday through Friday, with some weekends and/or evenings required. Some domestic travel may be required, including some overnight.



Job Type

Regular



The above job is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor. All employment is "at-will" as governed by the law of the state where the employee works. It is further understood that the "at-will" nature of employment is one aspect of employment that cannot be changed except in writing and signed by an authorized officer.



Stride, Inc. is a Federal Contractor, an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected Veteran status age, or genetics, or any other characteristic protected by law.



Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities



The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
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