This is a hybrid role, working remote with regular time spent in the New York office.
Preference will be given to applicants within reasonable commutable distance to New York city.
Experience within the asset management or institutional investing or the Finance sector are requirements for this position.
About the Role
The Senior Marketing Manager role will report to and work closely with the Head of Americas Marketing and is responsible for the marketing planning, content, and execution for II products in the North America region, including sponsored forums, memberships, and media (institutionalinvestor.com).
The Marketing Manager will work closely with sales, investor relations, program directors, client services, logistics, and the rest of the marketing team (designers, international marketers, digital & ops).
Key Accountabilities:
Lead, plan, and deliver the marketing strategy for a set of products in North America
Execute and manage product and channel marketing campaigns for sponsored forums, memberships and media
Develop and deliver audience acquisition marketing campaigns in collaboration with investor relations to meet audience goals for events
Plan and activate marketing campaigns for ad hoc events that fall within the outlined product structure
Collaborate with the digital team to execute lead generation campaigns, targeting our addressable market
Drive growth of our sponsorship and membership products through marketing activity
Develop and plan content, value propositions and messaging for all campaigns
Manage and foster relationships with key stakeholders in North America, and keep them updated with marketing developments, as needed
Problem-solve and find efficiencies in ways of working to improve marketing processes and communication
Find cross-sell and up-sell opportunities within product and create GTM strategies to facilitate sales
Skills and Qualifications:
Required:
Bachelor's degree
7+ years of relevant work experience, 4+ of them in financial services
Ability to deliver high-quality work under pressure and on time in a fast-paced environment
Solid project management skills, and ability to manage a complex workload
Creativity, positive energy, and a hands-on/proactive approach to all tasks
Strong analytical, presentation, written, and verbal communication skills
Excellent PowerPoint, Word, and Excel skills
Able to work effectively in a fast-paced and team-oriented environment
Track record of success in a B2B marketing role
Knowledge of the financial services industry
Proficiency in social media, particularly LinkedIn
Preferred:
Experience in asset management, wealth management, or institutional investing
Working knowledge of HTML, Adobe Creative Suite, and CRM Tools (i.e. Pardot, Hubspot, Salesforce)
Experience in event marketing
Digital marketing background (SEO, paid display, etc.)
We offer a competitive compensation package which empowers our employees to thrive both professionally and personally. Our benefits package includes medical, dental and vision coverage, 401K retirement plan, flexible work arrangements, vacation time & paid holidays, tuition reimbursement & learning resources.
About Institutional Investor
Institutional Investor (II) has been providing a range of unique experiences connecting the global asset management community to exclusive events, competitive intelligence, commercial exposure, and peer insights for over 50 years. II is the world's foremost financial publication and convener of global institutional investors via exclusive memberships, forums, industry benchmarks, and award-winning content. II also offers highly respected thought-leadership products as well as proprietary benchmark rankings and ratings of buy-side and sell-side research, hedge fund activity, and asset and wealth management.
The base salary range for this role is from $90,000.00 USD - $110,000.00 USD (salary to commensurate with experience). This position is also eligible for a variable bonus scheme administered at the sole discretion of the Company.
Institutional Investor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.