The Senior Marketing Manager is responsible for supporting the development of and executing strategic marketing plans that raise awareness and drive revenue growth across 3 market segments and partner channels in conjunction with the individual business managers, and sales and marketing leadership. The role is a mix of strategy, planning, execution, and performance measurement to ensure contributions yield greater ROMI. The Sr. Marketing Manager will work with sales and marketing leadership, business managers, and distributors across the globe to develop tools, processes, and marketing materials to continually inform a comprehensive marketing strategy that supports top-line revenue growth and profit goals by deeply understanding and targeting key market segments with competitive new products and solutions.
Essential Duties and Responsibilities
Collaborate with sales and marketing leadership to develop a data-driven overall strategic marketing direction for brands, products, services, and solutions. Perform brand-specific market analyses to capitalize on strengths in target segments and make the business case to leadership for investment to align commercial and technical resources with strategic business direction.
Continually develop and improve Salesforce CRM as a critical tool for Sales enablement, developing the Marketing and Sales Automation functionality to drive best-in-class performance, and evaluating other adjacent tools for implementation across the sales teams.
Optimize the Sales & Marketing Operations process as necessary to maximize the efficiencies these new tools bring.
Support product management and technical support leaders with Marketing insight for new product developments and innovative services strategy as applicable. Apply market analyses key findings and inform innovative product road map. Work with senior leaders across global sales and marketing, product management, manufacturing, and R&D to launch new products, and support product life cycle management.
Complete competitive market analysis, product positioning and new product opportunities, and business case assessment.
Assist with the oversight and coordination of the inputs from Marketing for the 5-year strategic plan. Provide feedback to the business unit manager for the preparation and presentation of the 5-year strategic plan.
Collaborate with a diverse group including sales, product management, and technical resources to refine value proposition messaging and content for literature, multi-channel marketing campaigns, advertising, and trade shows. Manage optimization of website, eCommerce, and digital presence for SEM/SEO and innovative customer engagement.
Lead the development of all Marketing materials for new product launches.
Develop and execute a digital marketing strategy with multimedia and social media content that supports marketing campaigns and sales revenue growth goals. Collaborate with Sales and Distribution partners to support region-specific marketing campaigns as needed.
Leverage and provide engaging technical content to support internal/external communications such as monthly newsletters, social media, direct html emails, blog posts, and web pages to name a few to raise awareness and drive demand for channel programs, campaigns and initiatives.
Work with sales, and product management to develop effective sales enablement tools. Enhance solution selling approach to support product positioning and empower global sales teams to achieve revenue targets and retain customers.
Attend trade shows as needed to fulfill job functions.
Participate in sales management meetings and coordinate marketing management messages to sales teams across the globe
Perform regular Voice of Customer surveys to drive customer feedback into actionable insights and business strategy.
Develop a high-quality marketing lead generation machine to accelerate revenue growth and minimize customer acquisition costs.
EDUCATION and/or EXPERIENCE
Master's degree (M. A.) or equivalent, MBA preferred; or seven to ten years related experience and/or training; or equivalent combination of education and experience.
Experience with developing Salesforce CRM is required.
Experience in semiconductor, nuclear, or radiation detection technologies is preferred.
Experience in gathering customer inputs and translating them to product definitions required.
Experience in technical writing including but not limited to presentations (oral and written), papers for refereed journals, and product literature preferred.