Requirements: • Bachelor's Degree, ideally in Digital Marketing or related. • 5-7+ years of related and progressive marketing experience. Preferably in both acquisition and retention marketing, marketing campaign execution, including segmentation and building nurture campaigns within a marketing automation and CRM system. • Demonstrated competency with CRM and marketing automation systems (knowledge and experience with D365 is required and Salesforce is a plus). • 3+ years of experience in a digital marketing leadership role. • Knowledge of best practices for email and landing page design. • Attentive to details; experienced at using analytics and data for decision making. • Knowledge of health care rules/regulations pertaining to advertising/marketing is desirable.