In this newly created position, you will develop and manage the market positioning of products and services offered within UNFCU's Product Solutions vertical. This is a highly collaborative role liaising with product leaders, Corporate Marketing and IT to derive critical insights and translate them into product strategy. The goal is to deliver product solutions, in alignment with UNFCU's brand, that meet member needs and drive revenue production.
This position is expected to be hybrid.
NYC Salary Range - $154,400 - $210,000 annually; compensation is commensurate to geographic location.
What you'll do
Regardless of seniority or role, uphold UNFCU's mission, core values, and guiding principles by providing an exceptional service experience to colleagues and members alike through consistent demonstration of our service excellence behaviors
Partner with business line managers within the Product Solutions vertical to determine product marketing strategies, which align with business plan growth objectives
Develop product roadmaps to drive revenue production, along with product definition, design and development, member engagement and penetration; engage with Corporate Marketing to determine marketing plans
Be a key stakeholder in campaign strategy, defining the campaign purpose and objectives with Corporate Marketing department and collaborating to agree on best execution for campaigns
Partner with Finance and business line managers to evaluate the financial aspects of product solutions including marketing campaigns, budgets, investment in marketing expenses and projected ROI and profit-and-loss
Collaborate with Corporate Marketing to ensure that periodic updates of the My Offers (CUNEXUS) storefront align with product strategy, and provide timely and relevant content of multiple individual-based marketing offers
Work with vendors to identify data-driven product marketing innovations and periodically present those concepts to management and Corporate Marketing for consideration
Conduct market research to understand competitor product positioning, features and benefits, and pricing
Engage with Corporate Marketing to analyze member needs for potential new product features
Participate in the creation of engaging, informative content, in collaboration with Corporate Marketing, that articulates the benefits of our products and drives lead generation
Partner with business line managers in new product launches, including positioning, messaging, and promotional strategies, engaging with all relevant stakeholders
Partner with business line managers to develop cross-sell and up-sell strategies
Participate as a key stakeholder for multi-channel marketing initiatives that promote and enhance our membership's usage and awareness of products and services
Partner with Corporate Marketing to prioritize and agree on the schedule for marketing initiatives and ticket requests
Assess product line performance by tracking, analyzing, and reporting results of marketing initiatives to evaluate their success. Where necessary, make and implement recommendations to improve future initiatives
As needed, advise the Mortgage Originations Sales Coordinator for events and to maximize the effectiveness of the Tabrasa mortgage CRM
Build and maintain knowledge of UNFCU products and services via knowledge transfer from product SMEs; facilitate enhanced collaboration and information exchange with Corporate Marketing
Perform additional responsibilities as assigned
What we're seeking
Bachelor's degree and a minimum of 10 years of experience in a product marketing leadership role
Strong ability to translate business objectives into effective marketing initiatives
Exceptional understanding of data and translating it into clear strategic initiatives
Knowledge of current and emerging marketing practices and technology
Strong written and verbal communication skills, including presentation skills
Familiarity with sales and marketing tools, such as customer relationship management systems
Strong organizational skills and attention to detail
Solid analytical and research skills with experience using data and analytics to improve performance
Problem-solving, decision-making and critical-thinking skills
Ability to meet timelines when assigned multiple projects
What makes you stand out
Financial industry experience
Prior experience in supporting multiple product lines
Self-starter with strong collaboration skills
Who we are
UNFCU is a global not-for-profit financial institution that serves the UN community. We are committed to providing peace of mind to our members and colleagues and strive to achieve service excellence in all that we do. The best part of UNFCU is the people. Those that choose to work with us often find personal fulfillment, professional growth and a purposeful culture.
UNFCU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. UNFCU prohibits discrimination and harassment of any type. All applicants will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by country, federal, state or local laws.