We are OMD, Adweek's Global Media Agency of the Year in 2020. We are the world's largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making better decisions, faster - combining innovation, creativity, empathy and evidence to help them move faster, reach further and take smarter risks every day.
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
What You Can Expect:
Our success is underwritten by our core principles:
Dynamic diversity. Bringing diversity of perspective, skillset, and background, as well as the mix of ages, genders, ethnicities, skillsets & backgrounds.
Radical collaboration. Connecting a diverse group of people through instinctive structures, skills and mindsets.
Rapid prototyping. Fostering a mindset of curiosity in which our people are always building, testing, evolving and retesting hypotheses.
All of which is underpinned by a commitment to total transparency.
Qualifications
Bachelor's degree in marketing, advertising or communications
3+ years of digital paid media work, specifically in paid social
Experience managing online marketing/advertising accounts and launching paid campaigns from start to finish, at least 2 years should ideally be in paid social
Be a proactive self-starter
Possess general knowledge of direct marketing principles and strategies
Have polished presentation, communication and listening skills
Have strong organizational skills as applied through an ability to manage multiple projects at once
Be confident in analyzing and acting on marketing data
CPG experience is not required, but a plus!
Responsibilities
Drive overall digital strategy and associated tactics to meet client's goals, working closely with account lead(s)
Established as leader with the client and across all departmental teams within OMD and our agency partners, effectively prioritizing/negotiating needs between all parties
Effectively manage and develop junior team members (mentoring, training, etc.)
Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
Ability to problem solve, such as finding solutions for issues not yet attempted
Proactively share learnings and best practices across the organization
Establish oneself as an expert within their functional department and client team
Identify ways to improve team efficiency and effectiveness, such as new processes
Bring new proactive ideas to help meet client goals and grow business
Communication
Ability to consult/educate/negotiate with clients and agency partners
Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)
Ability to present recommendations/ideas to client and internal team
Ability to effectively merchandise successes to the client
Help educate client team on latest trends, best practices, technologies, etc.
Demonstrates appropriate judgment through proper escalation
Functional Expertise
In-depth knowledge of:
Paid social strategy (other channels considered a plus)
Paid social campaign building and execution from campaign ideation to post-launch
Past experience with at least 2 platforms we work with: TikTok, Snapchat, Meta (Facebook and Instagram), Twitter, Google Ads, LinkedIn, Pinterest, DV360, etc. as examples
Paid social reporting (the ability to pull excel reports is important)
Forecasting and opportunity/gap analysis
Campaign management tools, including bid rules/management
Monitoring new social trends and products and evaluating application to client
Research tools/competitive analysis
Budget/pacing and billing
Client scope
Industry trends
Compensation Range: $50,000 - $95,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.