Technical. Elegant. World Leader in Sun Protection You Wear.
As an employee of Coolibar you are working to support the company mission to "Protect the World from Sun Damage".
Responsibilities
Analyze our performance on the following tools to identify growth opportunities:
Google Ads Google Analytics, Google Search Console
Google Ads, Microsoft Bing, MTN, Meta Ads, TikTok Ads
Shopify Analytics
Klaviyo
Sem Rush or equivalent
Amazon Seller Central, Helium 10, Adtomic
Tableau and Power BI
Any additional tool necessary to analyze our business
Either propose some changes and fixes to existing programs for better performance or propose new strategies and programs. For example:
Identify the customer journey drop points and propose some fixes on Shopify pages
Define and launch our loyalty program
Redefine email segmentation and reach to improve revenue
Verify SEO positions and propose a plan for semantic changes
Work with Chief Brand Officer to build a roadmap of strategies, tactics, and programs either new or fixes based on business impacts, priorities, resources and budgets
Work with eCommerce team members to implement these strategies, tactics, and programs
Ultimate goals are to increase the top revenue and gross margin.
EDUCATION & EXPERIENCE:
Bachelor's Degree required
5 years minimum related work experience in E-Commerce, Digital Marketing or related role is required
Prior experience with Shopify platform required
Experience in the retail, wholesale, CPG and/or fashion/apparel industry highly preferred
Exceptional time management skills: ability to organize, prioritize, and manage multiple projects with overlapping goals and objectives
Ability to influence and interact with senior management
Adaptable and flexible; responsive and resourceful in a fast-paced, quick turn business model
Superior verbal and written communication skills
Actively listens and participates within a team environment