The Senior Brand Manager is responsible for developing and executing strategic initiatives to promote brand visibility, drive customer acquisition (car count), and enhance brand loyalty within the competitive automotive oil change and service business. This role involves overseeing marketing campaigns, managing brand partnerships, analyzing market trends, and ensuring brand consistency across all customer touchpoints.
Key Responsibilities:
1. Support the development and implementation of comprehensive brand strategies to differentiate the company's oil change services and products in the retail market.
2. Collaborate with cross-functional teams to develop and execute marketing campaigns that drive customer acquisition, retention, and revenue growth.
3. Conduct market research and competitor analysis to identify opportunities for brand differentiation and expansion.
4. Manage brand partnerships and sponsorships with internal and external stakeholders to increase brand exposure and credibility.
5. Oversee the creation of marketing materials, including signage, digital content, and promotional offers, ensuring alignment with brand guidelines and objectives.
6. Analyze market trends, customer feedback, and sales data to identify opportunities for product and service innovation.
7. Monitor and report on key performance indicators (KPIs) related to increased car count, brand awareness, customer satisfaction, and revenue growth.
8. Collaborate with operations teams to ensure consistent brand messaging and service delivery across all retail locations.
9. Manage the brand budget effectively, optimizing marketing spend to maximize ROI and achieve business objectives.
10. Stay informed about industry regulations, technological advancements, and customer preferences to adapt brand strategies accordingly.
Qualifications:
1. Bachelor's degree in marketing, business administration, or a related field. MBA preferred.
2. Minimum of 5 years of experience in brand management, marketing, or related roles. Tire and automotive service or retail industry preferred.
3. Strong understanding of retail marketing principles, consumer behavior, and competitive dynamics in the automotive maintenance market.
4. Excellent communication, negotiation, and interpersonal skills.
5. Proficiency in market research and data analysis tools.
6. Experience with digital marketing platforms, social media, and e-commerce.
7. Demonstrated leadership abilities and project management skills.
8. Ability to work effectively in a fast-paced, collaborative environment.
9. Strong attention to detail and organizational skills.
10. Passion for the automotive industry and commitment to delivering exceptional customer experience
Employee Benefits:
At Mavis, we understand that our people drive our success. We provide our team members with competitive weekly pay, a good working environment and an excellent combination of additional benefits like health and dental insurance, a 401(k) retirement savings plan with employer match, paid vacations, paid personal and sick time, paid holidays, on-the-job training, and opportunities for career growth and advancement.