This position will report to the head of Sales and Marketing. This role is instrumental in helping become even more well-known for its broad assortment of The Marketing Manager will support growth across all channels including direct build and expand brand by driving awareness and inspiration through a wide range of online and offline marketing activities related to product launches, digital marketing efforts and sales material's role will be expected to report quarterly on measurable activities.
Qualifications:
Bachelor's degree in marketing, Communications, Public Relations, or related field
A minimum of five (5) years of full-time experience as a professional marketing manager (spanning both traditional and digital marketing)
Must exhibit proficient computer skills utilizing the Microsoft Office Suite and Adobe suite of products (Photoshop, InDesign, and Illustrator)
Experience with Constant Contact database/email system or like product.
Proven success in developing, implementing, and measuring marketing programs, public relations, social media, digital marketing, etc.
Excellent verbal communication and writing skills, with some copy writing experience (with samples
Responsibilities:
Responsible for leading all marketing activities including brand marketing, social media, product marketing,
You will work closely with the Director of Sales and Operations to create strategy for the
New Product Introductions - Work closely with product development, creative and engineering
teams to ensure every new product launches with complete and accurate content, imagery, and
inspiring/educational sales tools
Catalog/Website/Specification Sheets/Install Instructions/Design Guides- Work closely with product development and creative teams to prepare, build and maintain architectural catalogs/brochures, website content and specification sheets; includes drafting, copy writing, proofing, working with the web-team for implementation and coordinating distribution.
Sales Tools/Trainings - Support the sales teams by soliciting feedback on material needs and execute upon feedback via a "project management" mindset and within the expectations of the budget tools include rep cases, catalogs/brochures, application imagery, installation and feature videos.
Tradeshow - Work closely with the sales and creative teams to ensure HK's architectural displays, marketing collateral, physical products and special events represent the brand in the best possible.
Attend tradeshows including set-up, training, and interacting with Sales Reps and Customers
Email Campaigns & social media - Drive brand awareness through creation of email and social media topics including Instagram, LinkedIn, and Pinterest.
This role is responsible for developing a content calendar and working with the creative team to deploy relevant content to each platform.
Competitive Research - Monitor and report on marketing programs led by competitive lighting.
Budget - Responsibly execute upon marketing initiatives within the expectations of the budget and help track expenses for the department.
To set objectives and marketing plans related to brand strategy, new product development pipelines and sales goals, all in the context of an ever-increasing understanding of the competitive space and to serve as brand source for internal PR outreach, providing brand priorities, direction, key messaging, and product information as newsworthy products/programs are launched - striving for positive, timely, accurate publicity in targeted publications and social media outlets, particularly building our expertise within targeted social media that impacts our key constituents.
To develop ongoing sales support materials, programs, and newsletters to increase the productivity and effectiveness of our network of sales reps with our customers (whether industry specifiers, e.g).
To write and continually update copy for a wide range of marketing materials, e.g. catalogs, product descriptions, social media posts, sales/customer newsletters, a wide variety of email blasts, etc
All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.