As the Marketing Program Manager for Partnership, you will play a pivotal role in driving the efficiency and effectiveness of our marketing operations for specific partners while fostering strategic alliances with external parties. Collaborating closely with our creative team and business partners, you will oversee multiple marketing initiatives, ensuring seamless execution and alignment with our company's goals. This role demands strategic planning, operational optimization, budget management, stakeholder communication, and a keen eye for detail across various campaigns and initiatives. Additionally, proficiency in design software will be valuable for executing design tasks and ensuring the high-quality production of marketing collateral.
Responsibilities
Manage timelines and prioritize design requests, leveraging Adobe, Canva and other tools to streamline processes.
Oversee and manage multiple marketing initiatives or campaigns development for a specific client
Proactively contribute to the 6-9 month content calendar including semi-annual menu refresh cycles, to ensure strategic alignment and timely execution.
Collect, organize, and prioritize feedback from stakeholders, facilitating clear communication with creative teams to ensure alignment with project objectives.
Collaborate with the Marketing Director and the Enterprise Program Manager to identify and source vendors that align with the company's marketing needs.
Provide support for a few events a year, including sales enablement activities and maintaining a strong brand presence.
Maintain and organize customer-facing design and image files to ensure they are current.
Support customers with image requirements for social media, 3rd party delivery, and other executions.
Coordinate with the marketing team on the design process with ClickUp, ensuring high-quality marketing collateral production.
Execute design changes independently, ensuring adherence to timelines for delivery of high-quality creatives.
Work with the Enterprise Program Manager to manage relationships with vendors, tracking printing and shipping budgets to ensure cost-effective solutions.
Collaborate with the sales team to organize accurate shipping addresses and quantities for timely deliveries.
Review and proofread printed materials, making small edits using Adobe software when necessary.
Send items to production on time and coordinate with vendors.
Assess printing budget and maintain control, aiming for cost-effective solutions
Assist in negotiating contracts and managing vendor relationships.
Collaborate with another program manager to ensure cohesive alignment and successful execution of marketing initiatives.
Qualifications:
Bachelor's degree in Marketing, Business, or related field.
Previous experience in marketing operations or a similar role.
Strong organizational and multitasking skills.
Proficiency in Adobe software for basic editing tasks.
Excellent communication and collaboration abilities.
Detail-oriented with a focus on maintaining high-quality standards.
Must be very comfortable sending files to press and dealing with printing processes.
About Botrista:
Botrista provides beverage solutions to food service operators by leveraging easy-to-use equipment (the DrinkBot) alongside a line of pre-packaged ingredients (BiBs) to deliver a variety of craft beverages, including infused teas & lattes, flavored lemonades, iced coffees and more! Botrista enables brands to add a mini-tea shop to their menu without the operational complexities. Operators can now offer high-margin items without the investment in a full bar. Our system takes up just 5-sq ft and enables customizable drink recipes at the touch of a button. We automate the portioning, dispensing, and mixing process to deliver a fresh and consistently blended product in under 20 seconds. www.botrista.com