Job Description:

About Us

At Upbring, we are servants on a mission to break the cycle of child abuse. We are warriors, brave as the thousands of Texas Children and families we serve. We stand up for those who cannot speak for themselves. We are a family who values innovation, empathy, patience, understanding and trustworthiness.

What You'll Do

The Marketing Manager at Upbring plays a crucial role in leading and executing marketing strategies that support and promote the organization's programs, including foster care, educational programs, and services for refugee minors. This role demands a unique blend of analytics prowess, creative thinking, project management, and a deep commitment to changing the world. The ideal candidate is a seasoned professional in B2C marketing, with a proven track record of driving results through effective campaign management and a passion for leveraging marketing to improve child wellbeing.

This exciting role offers the unique opportunity to visit many of Upbring's 50+ locations across Texas, providing firsthand experience and engagement with our impactful programs. While you will enjoy the flexibility of remote work, there is an expectation to be present in the office 4 days per month, ensuring a perfect balance between hands-on field involvement and focused strategy execution—all aimed at driving meaningful results for child wellbeing.

Work Standards

• Lead operational marketing efforts to elevate the visibility and impact of Upbring's programs
• Ensure the voice of our customers (children’s families, employees, donors, and partners) shapes our marketing solutions
• Support new program locations with market research, pre-opening plans, and on-site event leadership to foster local engagement and brand awareness
• Develop strategic marketing plans to support specific marketing objectives across different channels and segments in support of our programs and events
• Lead the execution of marketing plans from start to finish, diving collaboration with the stakeholders and leveraging the right internal processes
• Propose and work with key stakeholders to constituent insights in support of improved marketing strategy and communications
• Serve as a marketing consultant, offering strategic viewpoints on diverse marketing approaches tailored to program needs
• Develop and execute digital marketing campaigns, assessing their impact and adjusting strategies accordingly
• Maintain an inventory of promotional materials, overseeing their production, receipt, and distribution
• Manage projects on Asana, ensuring tasks and milestones are documented, assigned, and tracked to completion
• Develop and maintain marketing campaign templates to uphold brand consistency across various campaigns
• Analyze marketing data through different platforms such as Facebook, google, and more

Communication

• Your attention to detail will ensure no task goes unnoticed and every project aligns with our strategic goals
• Utilize Microsoft Teams for internal collaboration, utilizing features to keep marketing and program teams connected and informed
• Engage in clear, effective verbal and written communications across various platforms, including phone conversations, Slack communications with vendors, team members, and program leads
• Organize and deliver all communications with precision, professionalism, and ensuring reflection of Upbring's dedication to excellence and mission
• Proactively communicate with all stakeholders, anticipating their needs and addressing questions upfront
• Regular updates and feedback will keep teams aligned and focused on shared objectives

We Are Servants | We Help Others

Teamwork

• Collaborate with communications and department teams to bring campaign initiatives from concept to completion, aligned with our brand and corporate priorities
• Maintain an inventory of promotional materials, overseeing their production, receipt, and distribution.
• Assist in training program staff on marketing initiatives to ensure consistent and effective messaging.
• Work in sync with marketing, design, and program teams to integrate marketing strategies with broader organizational goals

We Are Family | We Are Passionate & Compassionate

Building Relationships

• Act as a primary marketing contact for local program managers, facilitating clear communication of corporate strategies
• Partner with digital marketing manager to collect content and work with local managers to enhance organic engagement and community connection
• Collaborate with internal and external stakeholders, including Community Engagement team to craft campaigns that enhance donor engagement and support
• Professionally represent the organization at all events, communicating the brand's values and mission effectively
• Display a commitment to cultural awareness and sensitivity in all professional interactions, fostering a respectful and inclusive environment

Minimum Qualifications

• Bachelor’s degree in marketing, communications, or a related field
• 5+ years of experience in B2C marketing, preferably within a non-profit or mission-driven organization
• Strong analytical skills, with expertise in evaluating ROAS, ROI, CPC, and other marketing metrics
• Creative thinker with experience in ad agencies or creative environments
• Excellent communication and interpersonal skills, capable of fostering relationships with team members, stakeholders, and the community
• Passionate about leveraging marketing to make a positive impact in the world, particularly in child wellbeing
• Demonstrated ability to work both strategically and tactically, with a preference for action over perfection
• Willingness to travel and engage directly with program locations and teams
• Excellent writing and editing skills for crafting compelling content
• Data-driven mindset with strong analytical skills and proficiency in A/B testing
• Passion and experience with generative A.I. tools—i.e. ChatGPT, Midjourney, etc.
• Ability to manage multiple projects simultaneously with strict deadlines
• Travel required 10%-15% of the time

Preferred Qualifications

• 5-7+ years of experience in marketing with a proven track record of success
• Strong proficiency in advanced analytics and marketing tools such as Google Analytics, CRM software, HubSpot, and Marketo for evaluating performance and streamlining processes
• Proven track record of using data for strategic marketing decisions, enhancing campaign effectiveness through analysis and market insights
• Experience in optimizing campaigns, including A/B testing and conversion optimization, combined with a solid understanding of digital marketing channels like SEO/SEM and social media, is essential
• Leadership experience with a capacity for inspiring teams, alongside a portfolio reflecting creative marketing solutions and innovation, is highly valued
• A strong alignment with Upbring’s mission and a passion for using marketing to effect positive change in child welfare are crucial

Perks at Upbring

• Competitive PTO & paid holidays
• Health, dental, vision insurance & more!
• 403(b) Plan
• Employee Assistance Program
• 24/7 access to telemedicine and counseling services
• Discounted Gym Memberships

Physical Demands & Work Conditions

• This position requires sitting and looking and using a computer for long periods of time
• Lift, push, pull, move up to 25

The physical requirements for this position with or without reasonable accommodation are representative of those that must be met by an employee to perform the essential functions of this position successfully. While performing this position the employee with or without reasonable accommodation should have the ability to walk, stand, sit, kneel, speak, and hear with aid, see, read, reach with arms and hands, lift and/or move up to specified weight, and use equipment that is essential to performing the job, such as a computer, copier, fax machine, telephone, and automobile, if applicable. Specific vision requirements of this position may include color vision, seeing things close up, and the ability to adjust focus.

Diversity. Equity. Inclusion. Belonging

We are a diverse and inclusive Organization that recognizes our strength is in the efforts of our selfless warriors. Honoring and recognizing the value and dignity of all individuals is the cornerstone of our agency. The more diverse the individuals, thought processes and lived experiences, the greater the opportunity is to combine unique perspectives to make a greater impact. Our trust, respect, and appreciation for one another is demonstrated through our communication, celebration of progress and relentless effort to be at our best TO FULLFILL OUR MISSION OF BREAKING THE CYCLE OF CHILD ABUSE.

Upbring is an Equal Employment Opportunity/AA Employer and does not discriminate on the basis of race, color, ancestry, religion, age, sex, sexual orientation, gender, gender expression, gender identity, pregnancy, marital status, national origin, genetic information, physical or mental disability, military or veteran status.

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