Pima Community College Named Top University/College Employer in Arizona
Position Title: Director of Marketing Communications
Department: District Office
Starting Rate: Band 9 - $84,800 - $112,400
Benefits: Summary
Closed Date: May 24, 2024, 5:00 PM Arizona Time
Position Summary:
The Director of Marketing develops strategy and implements tactics to encourage applications to the College. Builds awareness of College credit and non-credit programs through traditional and digital marketing channels. This position also sets objectives and measures, creates communication materials, and advises and ensures College branding, marketing, and communications are aligned to the strategic plan.
The work schedule for this position is flexible and may include working evenings and weekends.
Duties and Responsibilities:
Develops and executes comprehensive digital and traditional marketing strategies to drive brand awareness, engagement and enrollment growth
Oversees the planning, execution and optimization of digital marketing campaigns across various channels, including SEO/SEM, display advertising, social media, email, text and content marketing
Utilizes data analytics, AI and insights to drive decision-making and continuously improve campaign performance and ROI
Manages relationships and budgets with external agencies and vendors to ensure quality, efficient and timely delivery of advertising and marketing services
Utilizes a high degree of innovation and creativity to develop effective online, electronic and print ads, collateral, direct mail/email, web, and video strategies to reach target audiences
Aligns all external messaging with the PCC brand, website strategy, social media strategy and PR strategy, in collaboration with the Vice Chancellor for External Relations
Leads, mentors, inspires and supervises a team of marketing professionals, fostering a culture of collaboration, innovation, and excellence
Collaborates closely with Executive Leadership Team, Deans and Directors on marketing tactics and strategies to promote College programs and initiatives
Ensures brand consistency across all PCC communications channels; providing guidance to internal and external stakeholders on how to properly use the PCC brand (name, logos, images, etc.)
Develops and manages the marketing budget, ensuring optimal allocation of resources to drive marketing initiatives and meet student recruitment goals
Performs all other duties and responsibilities as assigned or directed by the supervisor
Job Requirements:
Bachelor's degree in Marketing or a closely related field of study and
Five to eight years of related experience in marketing and
Three plus years of supervisory experience required
or
An equivalent combination of certification, education and experience sufficient to successfully perform the essential duties of the job such as those listed above
Preferred:
Master's degree in Marketing or a closely related field of study
More than eight years of related experience in marketing, social media, and data analysis
The ideal candidate will have the following knowledge, skills and abilities:
Knowledge of business management and fiscal practices
Knowledge and application of organizational and time management principles
Knowledge of principles and methods for promoting programs and services
Skill in budget/resource management
Skill in independent decision making
Skill in people leadership and supervision
Skill in program development and process improvement
Skill in public speaking
Ability to adapt and maintain professional composure in emergent and crisis situations
Ability to develop and maintain effective and positive working relationships