Principal Marketer - Remote at Be The Match in Minneapolis, Minnesota

Job Description:

POSITION SUMMARY:

Please apply online using a laptop or desktop computer.

NMDP BioTherapies is an emerging vendor in the biotech marketplace, with a near-term focus on cell and gene therapy. We're seeking a Senior Marketing Manager -who can work in close coordination with our sales team-to strategically position us across the client acquisition journey.

From awareness to engagement, conversion to remarketing, this person will be responsible for leading the development and execution of integrated marketing plans that promote our unique value proposition and product portfolio. The Senior Marketer must be a channel expert and strong influencer who can facilitate alignment, effectively articulate goals and metrics, and collaborate across a matrixed organization.

A successful candidate is someone just as comfortable leading up and across to a Senior Leadership Team, as they are diving a mile deep to complete project plans and tactics. They'll also be guiding the work of internal and outside vendors-and facilitating how we show up in key markets and moments that drive revenue.

This candidate will benefit from an existing marketing infrastructure and campaigns that have positioned this emerging vendor for its next stage of growth.

An ideal candidate would have over 7 years' experience in life sciences and marketing, with specific experience in immunology, drug development, laboratory assays, stem cell research, and cell and gene therapy with both hands-on experience in a lab as well as in marketing. You will be highly motivated by the mission of the NMDP, which is to save lives through cellular therapy, and by the potential to help researchers accelerate their life-saving research and bring new therapies to market for diseases that previously may not have had a cure. This candidate will be skilled in strategic marketing planning, project management, content management, content writing, sales training and support, ROI reporting, lead generation, event organization and marketing, and innovative approaches to advertising and promotion. This is a remote position (US). #LI-Remote

Check out our video Saving Lives: It's the Best Job Ever

ACCOUNTABILITIES:

Accountabilities include:

• Develop marketing plans for the business that reinforce the NMDP BioTherapies value proposition, including analysis of customer segments, competitor analysis, business trends, and market opportunities
• Create and implement appropriate marketing content that drives business, especially revenue and Patients Impacted results across multiple channels
• Assist in establishing (and is held accountable for) the achievement of sales and marketing goals
• Develop and coordinate the production of product introduction, sale and support materials, brochures, and other tools in conjunction with the NMDP BioTherapies Product and Strategy team. Coordinate pre-launch, launch and post-launch activities
• Responsible for campaign development including email, web, display ad, social media and event marketing
• Work closely with the sales organization and product team to successfully identify business opportunities, support tools, and new marketing programs in a timely and high-quality manner
• Assume enough technical proficiency with the products to discuss product development with customers
• Work closely with customers and cross-functional organizations to ensure product changes are communicated properly to the marketplace upon implementation
• Monitor and analyze indicators of business performance such as sales vs. forecast (units, revenue, gross profit), market share, product mix vs competitors, and other relevant marketing factors
• Travel to industry conferences, roughly 6 - 9 per year, may be required

The candidate will be required to demonstrate successful experience in CRM, employing modern lead generation and acquisition engagement strategies, insights, contemporary communication techniques and technology, and strong cross-functional team building expertise.REQUIRED QUALIFICATIONS:

Knowledge of:

• Has a thorough functional understanding of the marketing functions, planning and strategy, and in-depth knowledge of cell and gene therapy vendor ecosystem with knowledge of competitors
• Strong customer focus is crucial
• Possesses excellent written and verbal communication skills, attention to detail and has the ability to communicate internally and externally with different businesses and management levels
• Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., paid, earned, owned)
• Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like
• Customer relationship management (CRM) platform experience - Salesforce and Pardot preferred
• Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization
• Extensive knowledge of sales/marketing strategic planning and program delivery
• Working knowledge of domestic and, ideally, worldwide markets
• Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel

Ability to:

• Assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into a marketing strategy
• Work effectively and comfortably with scientists and biopharma professionals as well as with all functions and levels within the business organization
• Project manage effectively through collaboration with and interpretation of information from a variety of disparate departments.
• Apply scientific research and development effectively into marketing campaigns and materials.
• Understand product design and scientific facts to package them into a cohesive communication model for customers and sales team members
• Generate leads and provide sales training and support across the team.
• Ability to develop financial analysis to justify marketing investments

Education and/or Experience:

• Bachelor's degree in the life sciences or experience with technical marketing in the life sciences.
• 7 years of experience in a marketing and/or sales role in the life sciences
• 7 years of experience in life sciences, with lab experience preferred (can overlap with or be separate from experience in marketing life sciences)
• Demonstrated ability to communicate effectively both verbally and in writing

PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)

• Extensive knowledge of product applications/therapies and the markets for the product lines under this person's direction, including but not limited to allogeneic cell sourcing from healthy donors or cord blood, bioinformatics consulting and CRO services
• Extensive knowledge of technical sales/marketing strategic planning and program delivery
• Knowledge of domestic markets for services delivered to the cell and gene therapy marketplace and working knowledge of worldwide markets and global marketing strategies
• Experience in immunobiology, drug development, laboratory assays, stem cell research, and cell and gene therapy both in the lab as well as in marketing.

DEI COMMITMENT:

As part of our values, we are committed to supporting diversity, equity, and inclusion at NMDP. We actively celebrate colleagues' different abilities, sexual orientation, ethnicity, faith, and gender. Everyone is welcome and supported in their development at all stages in their journey with us.

NMDP offers regular, full-time employees medical, dental, vision, life and disability, accident/critical illness/hospital, well-being, legal, identity theft and pet benefits. Retirement, paid time off/holidays, leave and incentive plans are also offered to eligible employees. Please reference this link for more information: NMDP Benefit Information

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