Wells Fargo is seeking a Head of Offer Management Platforms (Product Management Director) on the Marketing Platforms team as part of Enterprise Marketing Services within Consumer Lending. Learn more about the career areas and business divisions at wellsfargojobs.com .
This will be a software product management leadership role specifically managing the end-to-end Offer Management marketing ecosystem. The team oversees offer setup tools, rules engines, underlying offer databases, as well as oversight of dependent systems to ensure offers run and fulfill as expected.
Your role will be to lead our offer management platform strategy to increase new to bank customers and deepen with existing customers. This involves leading a team of marketing platform professionals with expertise in marketing offers, data flows, and operational processes. This is a quickly scaling space and critical for our ability to deliver on business objectives to grow deposits and credit cards. A critical aspect of the role is to ensure that Wells Fargo is operationalizing modern technology to drive business value through our marketing partners.
The Director will be a seasoned product leader for our marketing offer management capabilities, offer fulfillment, and execution. This leader is accountable for all decisions related to the product, including roadmap prioritization, budgeting, delivery of releases, testing, and the OKRs that are driven from the work. Prior experience in offer management platforms within the financial services industry will be highly desired.
In this role, you will:
Manage and develop specialized teams of managers and professional individual contributors
Analyze customer and results-oriented information
Perform market research related to development and testing of services and products
Identify opportunities and strategies for establishing pricing policies, distribution strategies, technical systems, and customer requirements
Manage companywide efforts to align and coordinate distribution channels, systems requirements, product introduction, marketing, training, and ongoing product and service management
Lead teams by making strategic decisions to resolve highly complex, unique, and critical product line issues to meet deliverables
Interpret and develop range of new products or product lines and product life cycle management for functions with moderate to high complexity and risk
Collaborate with and influence stakeholders, subject matter experts, project managers, and experienced leaders
Manage allocation of people and financial resources for Product Management
Develop and guide a culture of talent development to meet business objectives and strategy
Required Qualifications:
8+ years of Product Management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of Management experience
Desired Qualifications:
Deep experience with marketing offer management across multiple banking product lines
Experience managing an end-to-end Offer Management marketing platform
Knowledge of marketing data and associated data modeling
Product experience leading teams through including roadmap prioritization, budgeting, delivery of releases, testing, and OKRs
Operational experience specific to strategizing, building, and running operations
Influential in stakeholder management
Agile delivery expertise
Ability to manage a geographically dispersed team in a highly matrix organization
Growth mindset with ability to create modern capabilities
Job Expectations:
Willingness to work on-site at stated location on the job opening.
This role offers a hybrid work schedule.
Ability to travel up to 20% of the time.
Posting Locations:
Wilmington, DE
Charlotte, NC
Minneapolis, MN
May be considered for a discretionary bonus, Restricted Share Rights, or other long-term incentive awards.
Required location(s) listed above. Relocation assistance may be available for this position.
Posting End Date: 10 May 2024 *Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
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