Annalect is the Data & Technology arm of Omnicom Media Group
Annalect's 2,000+ innovators leverage data and technology to help clients across Omnicom build relationships that matter - whether that means fostering consumers' trust in brands, building new experiences, or delivering advanced analytics where it is most needed. Annalect is the driving force behind Omni, Omnicom's unique open operating system, which works together with clients' and partners' data and tools, to orchestrate better marketing outcomes.
Annalect's unique approach to data and technology - one that relies on transparency, neutrality, and interoperability - allows us to deliver purpose-built and scalable solutions that make data actionable. Our advanced teams of product leaders, data scientists, consultants, and engineers enable us to meet the business goals of our internal and external clients.
Team Overview:
With the introduction of Omni as Omnicom's marketing insights and data platform, the holding company is centralizing its capabilities and provisioning data throughout the organization, resulting in better, faster, and smarter decisions for our clients. Annalect created the Marketing Intelligence function to lead the charge in this regard, including the development of new reporting solutions and implementation of performance reporting into Omni.
Please note: This role will require an in-office presence; minimum of 3 days per week.
Required Skills and Qualifications
BS/BA or MS in Business, Marketing, Statistics, Mathematics, Data Science, Information Systems, Computer Science, Engineering, or relevant field
4+ years' experience in marketing science, advertising analytics, data operations, business intelligence and/or campaign insights
Direct experience with advertising technology platforms, marketing automation, data visualization, cloud technologies, and/or project management tools preferred
Proficient in business intelligence technologies; direct use of PowerBI, Tableau, Alteryx, Rivery, and/or Salesforce Marketing Cloud Intelligence (f/k/a Datorama) preferred
Excellent communications skills; experience communicating across functional groups and leadership teams with varying degrees of technical background preferre
Position Overview:
This role will ensure that our agency and client teams have access to timely, accurate, reliable data they can use to easily make key business decisions by focusing on the following Marketing Intelligence competencies:
Reporting, Data, and Technology Experience
Media and Marketing Industry Knowledge
Delivery, Project Management, and Process Development
Account, Stakeholder, and Relationship Management
Creativity, Innovation, and Problem Solving
Business Impact and Company Advancement
Key Responsibilities:
Leverages tools, systems, and workflows to evolve our engagements - designing processes, suggesting organizational designs, and implementing innovative technologies
Facilitates the design and execution of our most complex projects
Support taxonomy and naming convention compliance
Enforce governance and high data quality standards
Stays abreast of industry and market developments and surfaces applications and opportunities for us to evolve as a team
Assist the organization in the development of marketing intelligence capabilities, including data visualization, taxonomy, governance, campaign dashboarding, reporting, and data services
Campaign Reporting Capability Development
Drive rapid development of innovative campaign reporting solutions
Drive execution of campaign reporting solutions to ensure Omnicom's capability is competitive in the market and includes defining new metrics, machine learning, and data visualization
Ensure the capability delivers on-demand access to agency teams and clients in a manner that facilitates intuitive understanding and sound decision-making, be it through dashboards, reports, data services, or analytic environments
Support rollout of capabilities across Omnicom agency networks
Campaign Reporting Capability Delivery
Accountable for managing technology-driven processes that enable efficient access to usable data for analysis and presentation to empower agency teams to make informed decisions about their client's business, in support of both U.S. and global accounts
Support business case development for and transitioning of campaign reporting delivery of campaign reporting to the organization
Operate as an extension of offshore Annalect teams to support successful delivery of campaign data solutions
Provide expertise across data sources to drive development of governance solutions (processes, technologies, etc.) to ensure achieving service level performance across accuracy, completeness, timeliness, and access rights
Perks of working at Annalect
Culture! We have an incredibly fun, collaborative environment that encourages engagement and work/life balance
Generous PTO that includes vacation days, personal days, a fantastic Summer Friday program and extended time off around the holiday season.
As part of Omnicom, we have the backing and resources of a global billion-dollar company, but also have the flexibility and pace of a "startup" - we move fast, break things, and innovate.
Compensation Range: $70,000 to $100,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependence Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Omnicom Media Group to (1) recruit, select, hire, train, promote, pay, discipline and terminate employees in all job classifications without regard to age, race, color, creed, national origin, citizenship status, alienage, religion, sex, sexual orientation, marital status, veteran status, disability or any other basis upon which discrimination against or harassment of employees or applicants for employment is prohibited under any applicable federal, state or local equal opportunity employment laws and (2) ensure that all personnel actions are administered without discrimination in violation of applicable law.