We are seeking a highly motivated and detail-oriented Marketing Manager to join our team. As a Marketing Manager, you will play a crucial role in implementing marketing strategies and initiatives to promote our brand and drive business growth. This position requires a strong understanding of advertising sales, budgeting, WordPress, SEO, research, e-commerce, social media marketing, performance marketing, market analysis, artwork, design, and Google analytics.
Duties:
- Develop and execute marketing campaigns across various channels
- Creating and managing digital content, art work and design for our website, social media platforms and internal communication
- Conduct market research to identify trends and opportunities for growth
- Monitor and analyze website traffic and performance metrics using Google Analytics or other software
- Development of advertising materials, including print ads, brochures, and digital assets
- Assist in managing the company's social media presence and engage with followers
- Plan and coordinate promotional events and trade shows such as NEMRA, NECA and NAED in addition to other shows around the USA
- Must be able to travel.
Skills:
- Strong knowledge of advertising sales strategies and tactics
- Proficient in WordPress for website management
- Familiarity with SEO best practices to optimize website content for search engines
- Excellent research skills to gather data on industry trends and competitors
- Proficient in social media marketing strategies and platforms
- Understanding of performance marketing metrics and analytics tools
- Ability to conduct market analysis to identify target audiences and consumer behavior patterns
- Proficient in using Google Analytics to track website performance
-Experience with Power Bi
- Ability to create and design artwork and datasheets for launching new products
Qualifications:
- Bachelor's degree from an accredited four - year university and 8+ years related experience and/or training;
If you are a creative thinker with a passion for marketing and a desire to contribute to the success of our company, we would love to hear from you. Join our team as a Marketing Manager and help us drive our brand forward.