We created the world's first zero carb... zero alcohol... zero taste... "beer". It's sparkling water in a 16oz tallboy can. It's Not Beer. It looks like a beer. It talks like a beer. But it's just sparkling water. It's a healthy alternative to alcohol. And a fun and sustainable alternative to boring single-use plastic bottled water. We are well-capitalized, led by an experienced Food & Beverage entrepreneur and just launched in April 2024. Not Beer is based in Dallas, TX.
Marketing Manager Overview
As the Marketing Manager, you will play a pivotal role in driving the success of our brand. You will work on various marketing initiatives that drive brand awareness, velocities in store, and customer loyalty across digital and traditional marketing channels. This position requires a strategic thinker who can wear multiple hats, take initiative, and come up with creative ideas. You will collaborate directly with the Founder and various contractors to execute integrated campaigns that resonate with our target audience and drive brand love across retail and social media.
Key Responsibilities
Digital marketing activities, including but not limited to influencer, email, Amazon, Google, Meta, TikTok, social and more.
Traditional marketing activities, including but not limited to events, point-of-purchase displays, shopper marketing, retail-specific campaigns, samplings and more.
Collaborate with the internal team and contractors to create and execute comprehensive go-to-market plans for new product launches, marketing campaigns, retail initiatives, and sampling opportunities.
Develop and implement comprehensive retail marketing strategies to drive brand awareness and sales in physical retail spaces.
Ensure consistent brand messaging and positioning across all retail channels.
Own the development of all marketing materials (retail collateral, website content, and promotional materials) to ensure they effectively communicate our unique value proposition and brand.
Work closely with the design partners to ensure brand consistency across all touchpoints, including social media, email, marketing collateral and in-store activations.
Qualifications
Top performer - you like to win and have a history of winning
Problem solver - you can teach yourself new things and tackle challenges head on.
Entrepreneurial spirit - you're not afraid to get your hands dirty and get things done.
Hungry - you are a passionate, hard worker with a desire to build.
Creative thinker - you have a passion for thinking outside of the box.
Excellent verbal and written communication skills, with the ability to create compelling brand messaging and narratives.
Strong organizational and multitasking skills, with the ability to prioritize tasks effectively.
A positive attitude and a team-oriented approach.
Knack for social media and content creation.
2-5 years of work experience
CPG marketing experience is a nice to have, but not a must. Open to Finance (Investment Banking / PE), Consulting and other high-achieving positions.
Passion for brand building and having fun.
What We Offer:
A unique opportunity to be the first full-time hire at an exciting new company.
The chance to make a significant impact in a fast-growing company.
A supportive work environment that values innovation and personal growth.
Competitive salary and excellent opportunities for career advancement. We are firm believers in meritocracy, so there is no limit to how high you can go with Not Beer.