Oversee individual communities to ensure consistency and compliance to the division's signage and collateral materials
Create and manage non-digital advertising and promotional budgets
Manage advertising agencies and ensure quality and on-time results within budget as well as approve collateral and ad releases
Plan and execute marketing strategies for new community grand openings
Ensure signage and media are complaint with Regional and Corporate standards
Manage signage vendors for the creation of new collateral and ensure price, design and production times are acceptable to Division standards
Support Area Sales Managers for community referral and Realtor events
Manage requests and approvals as needed from corporate on public relations matters
Facilitate the promotion of incentives, grand openings of new communities, close-out community pricing opportunities, special financing opportunities, etc. using non-digital platforms
Ensure shared marketing calendar is up-to-date with current information and deadlines
Work closely with Digital Marketing team to ensure alignment of overall Division marketing initiatives
Provide communication and regular updates to sales and leadership teams on the division's marketing strategy and execution
Lead, coach, mentor and manage individuals and team to ensure top performance of all team members in achieving desired results while finding efficient and effective solutions that create overall organizational val
Perform market, brand and product research and analysis; monitor external and internal factors for development of new product and market segments. Ensure onsite and online sales teams understand our segmentation, strategy, unique selling proposition and competitive advantages/disadvantages
Manage projects and deadlines with vendors and internal marketing team
Take a leadership role with the leadership team in the opening of new communities and the launch of new products and plans. Work with Division Leadership to ensure that all sales tools needed are in place prior to opening and that community appearance meets our standards
Manage engagement with communications/public relations department and ensure all communications are aligned with brand and corporate standards
Work closely with the Division Leadership and measure sales and traffic; evaluate sources/drivers of same; and adjust campaigns accordingly to maximize visitors to community sales centers
Enforce strict adherence to brand standards and guidelines across all internal and external partners
Manage, coach, and develop marketing professionals to support the local team marketing model
Qualifications
People development: ability to inspire people through mentorship and motivation
Analytical skills: collect, gather, visualize, and interpret information
Problem Solving: apply creative problem-solving to address business needs and issues; manage change and pivot as business needs demand
Collaboration: work with and across multiple departments to achieve results
Communication: organizes ideas clearly and articulates ideas concisely
Do You Have These Qualifications
Essential:
Bachelor's degree
3+ years of experience in marketing or advertising
Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Outlook 365) and familiarity with Adobe Creative Suite (InDesign, Photoshop, Illustrator)
Proficient knowledge with social media platforms (Facebook, LinkedIn, Twitter, Instagram, etc.)
Preferred:
Direct experience developing and managing strategic plans, budgets, and external resources
Experience with homebuilder and master-planned community marketing
Passionate, result oriented, and highly motivated person experienced with residential marketing
Authentic, integrity-driven team player, results driven and detail oriented
Proven ability to develop collaborative relationships with and support corporate, regional, and global marketing teams