Synergy Interactive is partnering with a global media producer to fill an Marketing QA Manager position. This contract position is hybrid in Newark, NJ and requires experience with iOS and Android, and A/B testing for marketing campaigns
NOTE: NO 3RD PARTY CANDIDATES OR RESUME SOLICITATIONS WILL BE ACCEPTED
Responsibilities:
Conduct thorough testing and validation of in-app CRO tests before launch to ensure a seamless user experience and minimize bugs.
Perform end-to-end testing of A/B experiments to validate audience targeting and user experience.
Collaborate with cross-functional QA teams and Product to ensure proper configuration of new features and functional customer experiences.
Maintain accurate documentation on test designs and implementation best practices for marketers.
Oversee the continuous updating of the Figma board to ensure accurate visual representation of the app experience.
Work with web and product QA teams to develop global ways of working.
Report on QA process findings and escalated issues, including root causes and business impact.
Monitor and resolve trouble tickets assigned to the App CRO team promptly.
Update App CRO JIRA tickets with relevant details and comprehensive testing documentation.
Qualifications:
5+ years of experience in marketing or related technical roles supporting customer acquisition programs, preferably in mobile app roles.
5+ years of hands-on experience in quality assurance, UX testing, and execution of multichannel campaigns.
Experience working directly with business stakeholders and technology teams on requirements gathering.
Technical proficiency with excellent communication skills.
Experience with Jira or similar project management software.
Bachelor's degree in Business, Marketing, or a related field.
Preferred Qualifications:
Experience with A/B testing methodologies and tools.
Experience with conversion optimization for subscription-based services.
Understanding of how JSON and HTML can optimize user experience.
Experience testing and QA'ing in other languages is a plus.