Responsibilities: • Develops a strategic approach to conduct surveys and observe user behavior to gain insights into customer preferences, needs, and pain points and build an execution plan to deliver. • Identify KPIs, build reports and dashboards, and analyze user data and behaviors using analytics tools to track user journeys, drop offs, conversions, and other relevant metrics. • Build, plan and execute usability tests to identify strategic opportunities for growth on the website. • Build a testing schedule, set up, and analyze A/B tests to determine the impact of onsite performance and functionality changes according to relevant metrics based on strategic business objectives. • Create user personas to represent expanding and evolving customer groups and their associated buying patterns to better inform onsite decisions. • Prepare and present reports on findings and recommendations to drive UX enhancements. • Identify, monitor and report on key performance indicators related to overall user experience. • Evaluate competitors' websites and onsite experiences to identify strengths and weaknesses in comparison to our platform while consistently monitoring the marketplace for best-in-class digital experiences. • Strategically build a UX enhancements roadmap to optimize and elevate overall site experience.
Qualifications:
Bachelor's Degree
A minimum of 5 years of experience as a UX Designer, UI Designer or a similar role.
A minimum of 5 years with a +$200M premium consumer brand
Ability to drive revenue to meet or exceed P&L goals while maintaining a high-end digital brand experience.
Experience in digital KPI setting, tracking, and dashboard creation with the ability to extract insights from data and KPIs.
Expertise optimizing the customer journey in both web and mobile environments.
Experience determining and implementing solutions to user interface challenges.
Expertise building and executing A/B tests while leveraging the data to further enhance the consumer experience.
Experience gaining and actioning on consumer insights and user behavior through surveys, A/B testing, and KPI tracking.