Customer Sales Manager at B&G Foods, Inc. in parsippany, New Jersey

Job Description:

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Responsible for achieving national account objectives (sales, margin, distribution, and trade spend), on assigned brands, through analytics and direct sales functions.  Responsible for the development and execution of customer sales programs and objectives and the implementation of B&G corporate sales initiatives on assigned brands. 

Responsible for sales forecasting at item level in trade system (AFS) and must collaborate on production forecasting with the Customer Business Analyst and Supply Chain team on Kroger Sales Team.  Plan customer marketing spend at item level and achieve budget objectives set.

Responsibilities:

• Achieve assigned quarterly and annual sales and profit objectives


• Achieve distribution objectives on assigned brands.  Execute new product initiatives


• Work with Sales Director to build quarterly and annual business plans


• Analytics – Utilize POS Data and Nielsen ROM Data to manage day to day business and prepare for category line reviews and customer meetings


• Provide direction and collaborate with the category business analyst and insights manager to build line reviews and presentations for the customer


• Build relationships with merchandising staff on assigned Brands


• Make all headquarter calls with Sales Director on assigned brands


• Identify opportunities for gap fill and potential losses


• Analyze customer scorecards for reporting to buyers and B&G executive team


• Evaluate current category mods and competitive items for potential business opportunities


• Collaborate with category manager on sales and production forecasting of assigned brands


• Execution of sales forecasting/planning in AFS system


• Manage promotional activity and pricing in AFS for assigned brands


• Evaluate competitive products, pricing, promotions, and sales strategies at Kroger


• Develop recommendations for customer events and promotions to affectively optimize sales growth, using available POS, syndicated, and consumer insights data


• Interface with the B&G marketing and sales planning teams to ensure maximum business opportunities with account.  Assist in targeted media campaigns and promotions


• Solicitation of new business

Experience, Skills, Education:

• Bachelor’s Degree required, MBA preferred


• A minimum of 5-7 years of food manufacturing sales experience required.


• Experience should include national chain account responsibility, cross functionally


• Broker management a plus


• Financial acumen and previous P&L experience required


• Customer facing selling skills are required


• Must have a good understanding of syndicated data information sources ie., AC Nielsen or IRI


• Strong analytical skills


• Strong presentation skills


• Strong project management skills


• Strong written and verbal communication skills


• Proficient in Excel, Word, PowerPoint, Nielsen, Retail Link or Madrid


• Experience with trade marketing, sales planning and enterprise systems


• Excellent customer service skills


• Administrative, organizational and communication skills

Equal Employment Opportunity:B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.

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