Digital Marketing Specialist - Engineering Administration at University of Illinois in Urbana, Illinois

Job Description:

Digital Marketing Specialist




Office of Marketing & Communications




The Grainger College of Engineering




University of Illinois Urbana-Champaign



The Office of Marketing & Communications in The Grainger College of Engineering seeks applicants for a Digital Marketing Specialist position. This position assists and supports strategic digital marketing activities-predominantly social media- that drive brand awareness, enrollment, advancement and reputational goals for the college. In close collaboration with the digital marketing team, this position will manage college social media platforms and assist in creating an array of digital marketing materials, content and campaigns that engage audiences and new market growth around Grainger Engineering's legacy of innovation and future vision through measurable tactics and teamwork.



Duties and Responsibilities:



Social Media Management:

• Coordinate with the digital marketing team in daily management and monitoring of college social media platforms


• Create multimedia social media content in line with marketing strategies and programs that informs, engages and moves key audiences to action


• Assist the digital marketing team in creating, capturing and sharing stories from Grainger Engineering faculty, students, staff and alumni that define the Illinois experience from a personal perspective


• Assist the digital marketing team in gathering and using analytics to measure impact of college social media activity


• Coordinate student brand ambassador program to develop content that highlights the Grainger Engineering student experience


• Assist in researching and identifying social media trends to strategically implement on college social media platforms


• Work with college-wide colleagues to build more consistent social media activity aligned with college messaging strategies and campus social media policies


• Monitor college social media channels for potential issues/risks to reputation, community safety or other critical university missions and report to leadership for appropriate mitigation

Digital Marketing:

• Assist in developing, implementing and supporting digital marketing strategies across owned and paid media


• Assist with the creation and coordination of digital marketing tactics including emails, ads, webpages, collateral, social and paid media, etc. in support of reputation, recruitment, affinity and advancement marketing goals


• Assist in developing and sourcing content for digital platforms


• Support the optimization of SEO across digital platforms


• Assist with the coordination of paid marketing campaigns, tactics and media buying


• Assist in providing quality assurance (QA) on marketing materials produced for the college


• Assist in developing new, interesting and strategic ways to use digital platforms

Analytics & Reporting:

• Assist in coordinating marketing campaigns and activities to ensure correlation of activity to impact t through appropriate digital tracking and regular reporting

Other Duties:

• Work within the office project management software and system, maintaining accountability for projects


• Assume additional duties related to marketing and communications to further the mission of Grainger Engineering


• Other duties as assigned

Minimum Qualifications:

• Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field.


• One (1) year of professional work experience in marketing, public relations, communications, brand management, or a related field


• Experience with social media management and/or content creation


• Experience with web analytics, social listening tools and/or social scheduling platforms

Preferred Qualifications:

• Experience in marketing and/or communications for higher education


• Experience using design software, such as Adobe Creative Suite, Canva, Crello, etc.

Knowledge, Skills and Abilities:

• Strong attention to detail


• Ability to write and create short form content


• Excellent oral, written, and interpersonal communication skills


• Customer service skills and an ability to work effectively in a team environment


• Ability to take initiative and work independently on projects


• Ability to multi-task and manage multiple projects consecutively


• Excellent collaboration skills


• Knowledge of cultural differences

APPOINTMENT INFORMATION



This is a full-time Civil Service Marketing Associate position appointed on a 12-month service basis. The expected start date is as soon as possible after the closing date. The minimum salary is $53,000, commensurate with experience and qualifications. Work authorization is not available for this position.



APPLICATION PROCEDURES AND DEADLINE INFORMATION



Applications must be received by 6:00 pm (CST) on May 21, 2024. Apply for this position using the Apply Now button at the top or bottom of this posting. Please upload your cover letter, resume, and names/contact information for three references. In order to be considered as a transfer candidate, you must apply for this position. Applications not submitted through https://jobs.illinois.edu will not be considered. If required by the position, transcripts or other documentation of credentials are to be provided no later than the first day of employment. For further information about this specific position, please contact Rachael Coleman at rfoll2@illinois.edu. For questions regarding the application process, please contact 217-333-2137.

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify .

Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal , or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing accessibility@illinois.edu .


Requisition ID: 1024142
Job Category: Administrative
Apply at: https://jobs.illinois.edu
Apply Now