Senior Manager, Bank Product Marketing at Ameriprise Financial in Charlotte, North Carolina

Job Description:

Developing and execute content strategies (marketing, communication, and training) for Banking products and solutions within Wealth Management Solutions at Ameriprise Financial. This role will support efforts designed to increase awareness, understanding and sales of Banking Solutions with advisors, clients, and sales consulting groups. This role will also manage deposit product marketing campaigns to clients and advisors.

Key Responsibilities

• Develop content strategies to increase awareness and drive growth of Banking Solutions


• Create content to support investment products initiatives. Work with large cross-functional teams across the organization to ensure alignment and integration.


• Plans, writes, and implements content strategies and tactics that support integrated plans. Works individually or with a team to prepare marketing collateral, communications, sales literature, training materials, partner with creative agencies on content, etc.


• Serve as primary liaison with internal partners - legal, compliance, creative services, production services, product development, etc.


• Drive measurable program results. Track program participation and results and provide recommendations for improvements, execute approved recommendations quickly across the organization to ensure alignment and integration.

Required Qualifications

• 7-10 years' experience in investments or non-financial product Marketing, Communications and Training


• Bachelor's Degree in Marketing, Communications, Training or equivalent in a related field


• Active FINRA Series 7 or the ability to obtain in 120 days


• Ability to think strategically with proven ability to work as a leader within teams to motivate collaboratively influence others


• Strong, demonstrated writing skills -- including content research and audience strategies


• Exceptional marketing, communication, training, project management and organizational skills


• Experience in leading acquisition campaigns.


• Experience in developing and implementing dynamic content strategies.


• Familiar with assessing campaign performance and using data to maximize results


• Must be a self-starter, solution-focused and have ability to work independently


• Proven ability to prioritize, coupled with strong attention to detail in a fast-paced environment


• Robust knowledge and experience working with Microsoft Office products (e.g., PowerPoint, Word, Excel)

Preferred Qualifications

• Strong knowledge of Banking and/or financial products and services


• Knowledge of design and email marketing automation tools (e.g., Eloqua, Salesforce Marketing Cloud, Adobe Creative Suite)

About Our Company
We're a diversified financial services leader with more than $1 trillion in assets under management and administration. Our team of 20,000 people in more than 20 countries advise, manage and protect the assets and income of more than 2 million individual, small business and institutional clients. We are a long-standing leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial Services, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Ameriprise Financial is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, genetic information, age, sexual orientation, citizenship, gender identity, disability, veteran status, marital status, family status or any other basis prohibited by law.

Full-Time/Part-Time

Full time

Exempt/Non-Exempt

Exempt

Job Family Group

Marketing/Product Management

Line of Business

FPPS Wealth Management SolutionsPDN-9be57822-0645-4a38-9736-a3e78fc1f1b7 Apply Now