The primary role of theMultimedia Sales Executive is to increase print and digital advertising revenues by achieving or exceeding the revenue goal in their assigned territory. The MMSE will develop and present audience based, multimedia sales campaigns to meet the diversified needs of our customers and maximize customer ROI.
Responsibilities
Consistently meets/exceeds all print and digital revenue targets
Develops and demonstrates expert knowledge and understanding of all Cherryroad media sales and marketing assets, including all newspaper products, digital products and digital marketing services
Represent and embrace new non-traditional products and services that the company may introduce as we look to diversify new revenue streams that capitalize on our customer base and scale
Follows CherryRoad Media's prescribed best practices on Pipeline Management and Gap Analysis and completes all required sales process activities
Regularly and customarily engaged in person with customers
Drives customer retention through excellent customer service
Develops new business by understanding customer needs and selling products and services that provide value to the customer
Effectively communicates with management to provide accurate revenue forecasts and market intelligence that may impact revenue (+/-)
Maintains the highest levels of personal and professional behavior in the workplace and in the market
Position Requirements Knowledges, Skills, Abilities:
Knowledge of competitive media landscape; use for new business development and sales analysis
Ability to prospect new business via cold calling and other prospecting techniques including social media where applicable
Highly motivated, self-starting individual with initiative and drive to succeed
Ability to close new business and exceed sales targets
Successful track record of pushing past rejection and achieving results
Strong verbal and written communication skills with the ability to build and deliver effective presentations
Strong networking and community involvement skills
Eagerness to learn, continually seeking to improve sales skills
Strong time management and follow up skills
Organized with an attention for detail
Computer and software experience with MS Office programs including Excel, Powerpoint, and Word
Must possess a valid state driver's license and reliable transportation Education & Experience:
Minimum of one year sales experience, preferably in outside sales
Prior experience in digital marketing sales highly desirable