The Global CRM Analyst will report directly to the Global CRM Manager to oversee global data quality, deliver insightful monthly, quarterly, and annual reporting, and coordinate and develop strong CRM tools. They will support the Global CRM Manager in market management and coordination of 360° CRM Strategy, all CRM campaigns, and local market initiatives. Strong organizational and analytical skills are essential, as well as a close attention to detail.
Key Duties, Responsibilities and Accountabilities
Work closely with CRM Manager to provide solutions and data-driven action to continuously optimize client experience and to drive business
Data management of global customer database, including cleaning, deduplication, merging, reassignment, etc.
Complete monthly, quarterly, and annual reporting inclusive of data quality, CRM campaign performance, materials inventory, compliance, etc.
Partner and develop system-based reports for markets to utilize for strategy development, and coordinate trainings
Produce ad-hoc reporting to provide insightful client analysis and support development of client journeys
Monitor and report on VIP events, private appointments and networking initiatives
Support manager and markets with the development and implementation of all CRM campaigns and initiatives
Assist in the development and roll-out of D365 CRM platform, including design, testing, onboarding and training
Partner with creative on the development and production of all printed materials and digital communication tools
Partner with digital team on client targeting for newsletter communications
Monitor global inventory of printed materials and develop appropriate action plans
Liaise with markets and gifting team to ensure development of relevant gifts
Coordination and logistics of global printed material orders, gift orders and ad-hoc market requests
Process invoices and update budget files accordingly
Conduct competitor research
Job Qualifications
Minimum of three years in a similar role required
Previous experience with CRM and data management required; preferably in luxury retail
Experience using CRM software (Microsoft Dynamics preferred, but not necessary)
Proficiency in Microsoft Excel required
Experience with BI and/or Tableau data analysis preferred
Prior luxury retail experience preferred
Strong verbal and written communication skills with the ability to execute
Strong organizational and analytical skills; must be detail-oriented