Marketing Manager at Robert Half in Dallas, Texas

Posted in Other 13 days ago.

Type: full-time





Job Description:

Job Title: Marketing Manager

Location: Dallas, Texas (In-Office)

Responsibilities:
  • Develop and implement marketing strategies to drive brand awareness and customer engagement across digital, social, email, and traditional marketing channels.
  • Create and manage marketing campaigns, including content creation, distribution, and performance tracking.
  • Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals.
  • Analyze market trends and competitor activities to identify opportunities for growth.
  • Manage budget allocation and optimize spending to achieve maximum ROI.
  • Stay updated with industry trends and best practices to drive innovation in marketing strategies.
  • Oversee the execution of marketing initiatives, including advertising, promotions, and events.
  • Monitor and report on the effectiveness of marketing campaigns, using data-driven insights to drive continuous improvement.

Qualifications:
  • Bachelor's degree in Marketing, Business, or related field.
  • Over 2 years of experience in marketing across various channels
  • Strong analytical skills and ability to interpret data to drive decision-making.
  • Excellent communication and interpersonal skills.
  • Proven track record of successfully executing marketing campaigns.
  • Ability to manage multiple projects and deadlines simultaneously.
  • Experience with marketing automation tools and CRM systems is a plus.

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