Posted in Other 15 days ago.
Emerson College invites applications and nominations for the position of Vice President for Marketing and Communications. Reporting to Emerson's new President, Dr. Jay M. Bernhardt, the Vice President is responsible for telling Emerson's unique story to the world, strategically building the College's global brand, and coordinating the development of impactful and timely information for the Emerson community and external constituents and partners.
Founded in 1880 and spanning three distinct global campuses in Boston, Los Angeles, and the Netherlands, Emerson is steeped in the values of equity, access, and social justice. It serves over 4,100 undergraduate and 1,500 graduate students. The college sustains strong partnerships with institutions across the world, including the Paris College of Art, which adds to the richness of the Emerson experience. Emerson also has its Emerson Prison Initiative (EPI), which works to democratize access to college education.
Emerson educates future leaders in the arts and communication through deep grounding in the liberal arts and a commitment to inter-disciplinarity; inspires generations of students to think boldly and creatively; and enables all students, faculty, staff, and alumni to contribute powerfully to the cultural, social, political, and civic landscape.
Reporting to the President, the Vice President for Marketing and Communications serves as a member of the College's leadership team, interacts with the Board of Trustees and Emerson alums, and leads nearly 30 staff. The portfolio comprises media relations, marketing and brand promotion, college news and publications, social media, official college websites, crisis communications, and support for public relations. This work is conducted in close partnership with other Vice Presidents, including of Institutional Advancement, Enrollment Management, Government and Community Relations. They will work closely with the president's chief of staff on internal communications.
The VP will develop, execute, measure, and maintain a comprehensive communications and marketing strategy for the Emerson brand and the College's three campuses in support of institutional priorities, including core values, inclusive excellence, brand awareness, enrollment goals, fundraising targets, and issues management. The Vice President will lead a branding and market positioning study to support a brand refresh and campaign in 2024.
Opportunities and priorities:
In all they do at Emerson, the Vice President will center its mission, vision, and goals, and make leadership decisions that are inclusive, equitable, and mission-oriented.
Qualifications
The Vice President for Marketing and Communications must be a strategic, collaborative, and inclusive leader who provides wise counsel, visionary direction, and creative solutions. They will be drawn to the College's mission and values and will understand and embrace its commitment to equity, access, and social justice.
The ideal candidate will bring experience across and/or an understanding of institutional brand management, digital marketing, social media communications, recruitment marketing, fundraising communications, executive communications, issues/crisis management, and public relations. They will be exceptional at building collaborative relationships across the institution and have a sophisticated understanding of both Emerson's various internal and external constituents and the issues facing higher education today. The Vice President will be a resourceful, persistent, and creative manager of change.
In addition, Emerson seeks candidates with the following qualifications:
Emerson invites candidates who may bring measurable expertise in some but not all of the functional areas of the portfolio and will be eager to learn more about how the candidate would approach leading the full portfolio.
A full version of the position description can be found
here
.
To Apply
Emerson College has retained Opus Partners (www.opuspartners.net) to support this recruitment. Craig Smith, Partner, and Abigail Maynard, Senior Associate are leading the search. Inquiries, applications, and nominations should be sent to abigail.maynard@opuspartners.net. The search process will unfold with the greatest possible attention to candidate confidentiality. Required application materials include a resume and cover letter. The cover letter should reflect how qualifications and experience match those described in this leadership profile. Emerson also invites candidates to include examples of their marketing and/or communications case histories or other work products as hyperlinks in their cover letters or as additional attachments (three attachments maximum).
Emerson College believes diversity enriches every experience by providing the opportunity to learn from individuals who may have different backgrounds, experiences, and perspectives. Engagement with diversity, equity, and inclusion in all aspects of the College enhances the personal and intellectual growth of all members of our campus community. Emerson is committed to strengthening communities, including our workplace, by fostering the development of the intercultural competencies necessary for meaningful citizenship in an increasingly complex, pluralistic society. Emerson College embraces and encourages differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, pregnancy, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make each of us unique.
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