One of our consumer goods clients is looking for a VP/Director of Marketing to join their team for an exciting all-new position playing a key role in driving brand awareness, engagement, and sales.
The VP/Director of Marketing will be at the forefront of the brand's go-to-market strategies, integrated campaigns, and customer acquisition efforts, including influencer marketing.
This VP/Director of Marketing must be a self-started, comfortable working in a startup like culture/environment, and eager to collaborate with cross-functional teams to create and executive innovative marketing strategies that resonate with the brand's target customers.
Ideal VP/Director of Marketing candidates will have:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 8 years of experience in marketing, with a focus on digital marketing and campaign management.
- Proven track record of designing and executing successful marketing campaigns.
- Strong understanding of consumer behavior and experience with customer acquisition strategies.
- Excellent analytical, organizational, and project management skills.
- Strong communication and interpersonal skills, with the ability to work effectively across teams and with external partners.
Job Responsibilities:
- Design and implement integrated marketing campaigns across digital, social, and traditional media channels to achieve business objectives.
- Drive consumer acquisition through targeted marketing efforts, including social media advertising, and influencer partnerships.
- Collaborate with the VP/Director of Brand to ensure alignment between marketing campaigns and the overall brand strategy.
- Lead the development and execution of go-to-market strategies for new product launches and brand initiatives.
- Analyze campaign performance and consumer insights to optimize marketing efforts and drive continuous improvement.
- Manage relationships with external agencies and partners to ensure high-quality and cost-effective marketing solutions.