In 2022 Woodside Homes began its 45th year in designing and building homes for move-up and entry-level buyers. The company has sold more than 45,000 new homes since its inception throughout the United States, with our current footprint rooted in the Southwest. Woodside Homes is dedicated to delivering an exceptional experience to every customer and acting as a trustworthy, knowledgeable guide throughout the home buying, building, and ownership process.
In 2017, Woodside Homes was acquired by SEKISUI HOUSE, one of the world's largest homebuilders. The two companies joined forces with their shared philosophies in creating sustainable communities that grow and adapt to the needs of today's homebuyers.
Job Summary:
The Marketing Manager supports the Division Sales & Marketing Director in the planning, launch, and evaluation of marketing initiatives for local Woodside Homes communities. The Marketing Manager is charged with maintaining brand standards and ensuring that all communications offer thoughtful, service-oriented information, in accord with established marketing objectives, timelines, and budgets. The Marketing Manager also ensures that community "storefronts" - our sales offices and models- uphold Woodside's aesthetic standards as well as the functional needs of our sales professionals.
Responsibilities:
Coordinates creative development, proofing and editing, production, delivery and printing schedules for the following marketing materials, in accordance with the Woodside Homes Sales & Marketing Playbook, which includes:
Website Pages and response mechanism for each community.
Database Marketing - Direct Mail and Email.
Website Banners.
Digital Display Advertising.
Print and Broadcast Advertising.
Onsite and Offsite Signage.
Printed Collateral - community logos, price sheets, features lists, site maps, move-in ready flyers, and floor plan sheets.
Creating electronic brochures
Office and Model Displays, both static and electronic
Identity materials - stationery, business cards, name tags, etc.
Communicates with the corporate marketing team regularly to develop and execute the above items.
Manages projects with a contract supplier that creates digital interactive displays for sales offices and website. Assembles all files used to produce renderings, floor plans, site maps and kiosk information. Reviews and approves all content.
Works with contract photographer to plan model home photography; provides retouching direction and uploads final images to website and master image archive.
Coordinates with sales team on a weekly basis to maintain accurate community information on website, MLS, social media pages and all other media.
Manages local print production.
Works with local sign company on signage fabrication (on-site and offsite); evaluates and secures land leases for offsite.
Manages weekend and human directional placements.
Plans and hosts Grand Opening events, Realtor events, open house tours.
Inspects model complexes monthly and works with onsite sales professionals to schedule repairs and maintenance. Select, schedule and monitor model home cleaners.
Performs Accounts Payable functions such as coding and approving invoices, tracking expenditures against budget.
Education and Experience:
High school diploma or equivalent is required. BA in Communications or BS in Marketing Management or equivalent is a plus.
Relevant experience - 2 years (preferred).
Skills:
Strategic marketing focus - understanding of marketing systems and their correct application.
Organizational expertise - workflow process and schedule management.
Team orientation - ability to work with multiple teams on an array of projects simultaneously.
Marketing Budgets and ROI analysis.
Media planning and reporting.
Knowledge of real estate or home building industry a plus.
Software Knowledge:
Thorough knowledge of Microsoft Office Suite - Word, Excel and PowerPoint.
Familiarity of social media administration - Facebook, Twitter, Instagram, Pinterest, YouTube, WordPress blogs.
Familiarity with web-based Project Management software (SharePoint, Basecamp and Monday.com).
Familiarity with web-based database marketing programs, including automated email marketing (HubSpot).
Familiarity with image management/sharing software (PhotoShelter).
Familiarity with Adobe Creative Suite or InDesign is a bonus.
We recognize that few applicants may "check all the boxes," but each person has unique strengths they would bring to the table. We are committed to building a diverse and authentic work culture, so we invite you to apply anyway. You belong here!
Woodside Homes is an equal-opportunity employer. All qualified candidates will receive consideration for employment without regard to race, religion, color, national origin, sexual orientation, gender, gender identity or expression, age, genetic information, disability, or any characteristic protected by law. Diversity is critical to the growth of our company with an understanding of the importance of fostering an environment where everyone has a voice. We are also committed to providing reasonable accommodation for candidates with disabilities during the recruiting process. If you need assistance due to a disability, please get in touch with us.