FranklinWH is a startup company determined to become the leader in the global energy storage system (ESS) industry. FranklinWH offers whole energy solutions typically coupled with solar PV systems brining households into the modern all-electric future. Founded by a group of experts in power electronics, BMS and EMS, FranklinWH is innovation forward. FranklinWH has started to expand its footprint globally, relying on an industry leading supply chain, and financially supported by Sequoia Capital. This is an exciting time to be at a fast-expanding company in a fast-accelerating industry.
Marketing Relationship Manager
San Jose, CA
This position is a hybrid in-office/remote position, working from the FranklinWH headquarters in San Jose, CA but may require travel up to 20% of working time. Candidates must be based in the Greater Bay Area.
About the Position:
The Marketing Relationship Manager leads the marketing team's relationships with distribution partners, installation partners, industry organizations and supports the local marketing initiatives by organizing and partnering with cross-departmental internal teams while closely collaborating with other members of the marketing team. This role manages the marketing initiatives on local, regional, and national levels throughout the United States and partners closely with various partners and organizations to create opportunities for FranklinWH to reach its target audiences. Traveling will be required approximately 20% of the time to facilitate the success of these marketing initiatives.
Operating from a mindset of organized reliability, collaboration, and creativity are crucial for success in this role. Assertive and confident relationship building, sales, marketing, and negotiation techniques are a must.
The Channel Marketing Manager is part of the marketing team, reports to the Director of Marketing, and works closely with sales, product management team, and other cross-departmental contributors.
KEY AREAS OF ACCOUNTABILITY
Distribution and installer partner relationship development and management: 50%
Local/Regional events marketing: 50%
PRIMARY DUTIES AND RESPONSIBILITIES
Distribution and Installer Partner Relationship Development and Management: Lead the marketing team's development and nurturing of relationships with distribution and installation partners to align with company strategy.
Own the development and execution of partner co-marketing programs and reach predetermined goals for the Brand Marketing Department by developing strong relationships with distribution and installer partners.
Be the conduit between local and regional partners and various FranklinWH departments.
Track and report to internal teams on success of partnerships, including but not limited to engagement, budgets, and ROI.
Local/Regional Marketing Initiatives: Lead FranklinWH's marketing to increase local customer engagement and strengthen the bonds between all external audiences:
Own the development, management, and execution of local/regional marketing initiatives to support regional customer engagement and company branding goals.
Collaborate closely with key external stakeholders to understand market position and determine best steps for local/regional marketing initiatives.
Build and manage relationships with national and regional industry organizations in alignment with marketing and sales goals.
Collaborate with the marketing and sales team to develop, manage, and execute marketing initiatives that stem from partnerships with industry organizations.
Create a clear connection between the support of industry organizations and the goals of the marketing and sales to keep consistent alignment with departments' strategy.
Assist in development of marketing-related content by conducting customer interviews, etc.
Uphold the reputation of FranklinWH through thoughtful collaboration with industry organizations.
Other Duties as Assigned.
QUALIFICATION REQUIREMENTS
Proven ability to hold oneself accountable to reach immediate goals and long-term visions when creating results-driven partnerships.
Ability to comprehensively understand the strategy and connect to relationship building initiatives.
Highly organized, creative, and self-directed with capability to build collaborative relationships at all levels of an organization.
Assertive and exceptional interpersonal, oral, presentation, and written communication skills.
Demonstrated strong performance in analytical, innovative, and critical thinking, strategy, and collaboration.
Eager to work with internal teams outside of marketing and collaborate to reach goals.
Able to maintain flexibility in fast-paced, changing environments with a forward-looking perspective.
Quick learner with aptitude to self-teach new skills and eagerness to learn from others.
EDUCATION and/or EXPERIENCE REQUIREMENTS
Bachelor's degree in marketing, business, or similar.
Minimum of 3 years of experience in sales or relationship building roles.
Minimum of 2 years of experience in marketing with a focus on customer engagement.
Preferred minimum of 2 years of experience in the solar industry.
Bilingual Proficiency - candidates who are conversational in English/Spanish are preferred.
Compensation and Benefits
FranklinWH offers a competitive salary plus fully comprehensive benefits and a performance bonus package based on an annual objective achievement. Our generous benefits package includes:
A 401(k) Retirement Plan.
Medical/dental/life/disability program.
PTO, and sick days.
Life insurance and long-term disability.
Travel Per Diem.
FranklinWH is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.