Marketing Coordinator at INIT Innovations in Transportation, Inc. in Chesapeake, Virginia

Job Description:

INIT Innovations in Transportation, Inc. (INIT) is seeking a part-time Marketing Coordinator. INIT’s corporate North American headquarters is in Chesapeake, Virginia. We have become a world leader for Intelligent Transportation Systems (ITS) solutions in public transportation and everything we do is based on our credo to be the most innovative, reliable, and sustainable supplier of ITS solutions.

Responsibilities: 

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  Administrative Support
  
  
  
  • Assist the Marketing team with administrative tasks, records management, social media, research, reporting, and other marketing-related duties.
  
  
  
  


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  Social Media
  
  
  
  • Take full responsibility for all social media including development of content, scheduling posts, creating videos. Must be familiar with Canva and Hootsuite for social media management.
  
  
  
  


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  Reporting
  
  
  
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    Monthly report on user engagement across social channels (LinkedIn, Facebook, Instagram, Constant Contact, Spotify, Vimeo, company website) and online advertising click-through rates; record all Key Performance Indicators (KPIs).

    
    
  
  
  
  


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  Event Support
  
  
  
  • Help with print jobs, purchase orders, material orders, vendor communication, swag orders, product research, and other event-related tasks.
  
  
  
  


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  Customer Database
  
  
  
  • Update and maintain the Salesforce database with customer information including emails, addresses, job status, email preferences, subscription requests and inquiries.
  
  
  
  


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  Company Assets
  
  
  
  • Update PowerPoint presentations, data sheets, and company assets as needed. Occasionally create sales presentations with provided information.
  
  
  
  


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  Website
  
  
  
  • Manage website (TYPO3) adding blogs, events, webinars, and press releases or other articles. Maintain and update online content regularly.
  
  
  
  

Essential Skills and Experience: 

• Proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint, TEAMS) and social media platforms (LinkedIn, YouTube, Facebook, Instagram).


• Skilled in graphic and social media tools (Canva, Bit.ly, Bitable, Hootsuite).


• Familiarity with Salesforce or ability to learn quickly.


• Detail-oriented with the ability to multitask, prioritize, and work independently.


• Strong verbal and written communication skills.


• Demonstrated organizational and problem-solving abilities.


• Team player. 

About INIT:

INIT provides sophisticated Intelligent Transportation Systems for Public Transit Authorities, including Fleet Management, Real-time Passenger Information, and Fare Collection Solutions. INIT employs over 1,000 staff members around the world with a strong focus on IT and engineering.

The key to INIT’s success is our committed team of employees. We view our staff as the main source of potential to deliver our competitive edge. A position with INIT offers you not only challenging tasks, but also the opportunity to rapidly develop personal and professional skills with a successful and constantly growing international company.

Benefits:

We offer a generous vacation package and sick leave, community service day, holidays, medical, dental, vision, disability, life insurance, 401K and employer matching.

To learn more, please visit our website at initusa.com.

INIT IS AN EQUAL OPPORTUNITY EMPLOYER

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