Are you a Digital Marketing Genius? Are you a gritty, resourceful D2C marketer, with a passion for driving growth?
Our Newport Beach, California client is a dynamic and rapidly growing D2C tech-enabled consumer products company that is building a global growth platform, acquiring and evolving e-commerce brands into household brands. With a focus on innovation, customer satisfaction, and market leadership, we are seeking a dynamic, gritty and strategic Director of Growth Marketing.
Job Summary:
As the Director of Growth Marketing, you will be a key leader responsible for developing and executing comprehensive growth strategies that will enhance our client's market share, customer acquisition, and revenue growth in the Direct-to-Consumer space.
Key Responsibilities:
Develop and execute comprehensive growth marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
Manage large advertising budgets effectively, optimizing spend across various channels to maximize ROI.
Create, track, and analyze key performance indicators (KPIs) to track campaign effectiveness and drive continuous improvement, and provide regular reports to executive leadership.
Utilize data-driven insights to inform decision-making and identify opportunities for optimization and growth.
Manage the entire customer journey, from initial engagement to conversion and retention.
Work closely with web development teams to optimize user experience and conversion rates on digital platforms.
Leverage expertise in Google, Facebook, Taboola, Subchannels, micro market spaces (such as Etsy, and Pinterest), and other social channels to reach target
Develop strategies to launch brands into retail channels, leveraging digital marketing expertise to drive success.
Provide insights and guidance on market dynamics, competitive landscape, and customer trends to inform business decisions.
Qualifications (Required and Preferred):
5-7 years of experience in growth marketing in a Direct-to-Consumer environment.
Proven track record of success in managing large advertising budgets and driving significant business growth.
Demonstrated success in developing and executing successful growth strategies that drive customer acquisition and revenue growth.
Strong understanding of the entire marketing funnel and experience managing the customer journey.
Previous experience working for a thriving consumer goods brand, with a focus on startups and fast-paced environments.
Expertise in digital marketing, with a deep understanding of various channels and platforms.
Ability to thrive in a fast-paced, entrepreneurial environment and drive results with limited resources.
Strong analytical skills with the ability to translate data into actionable insights.
We are committed to a diverse and inclusive workplace. People Architects and our clients are equal opportunity employers and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Applicants for employment with any of People Architect's clients will never be asked to provide money (even if reimbursable) as part of the job application or hiring process.