We are seeking a talented and experienced Email Marketing Manager to spearhead our email marketing strategies.
As the Email Marketing Manager, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.
Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.
If you are passionate about email marketing and have a proven track record of success, we invite you to join our team and contribute to our company's continued growth and success.
Responsibilities
Identify target audience and grow our email list
Design and implement direct email marketing campaigns
Proofread emails for clarity, grammar and spelling
Ensure mobile-friendly email templates
Write newsletters including all company updates
Upgrade our email templates using graphics, personalization and advanced features
Ensure prompt and accurate communication with clients via email to minimize unsubscribes
Create email databases for lead generation
Analyze campaign performance and suggest improvements
Report on sales revenue generated from email marketing efforts
Ensure emails follow industry policies and best practices
Requirements and skills
Proven experience as an Email marketing manager or Digital marketing specialist
Hands on experience with HTML and content management systems
Proficiency in marketing automation technology
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication and copywriting skills