The Director of Marketing will develop and manage the marketing team for an intimate apparel company. This position oversees marketing efforts across wholesale channels, e-commerce platforms, and online marketplaces. The ideal candidate possesses a deep understanding of the intimate apparel industry, digital marketing strategies, and customer engagement.
Responsibilities:
Identify and develop consumer marketing campaigns
Perform market analysis, providing consumer insights and thought on trends, opportunities and limitations of potential, new and/or ongoing marketing strategies drive the analytical thought processes behind our content strategies
Build strong partnerships with Design, Merchandising & Sales teams to drive marketing efforts, cohesive marketing and communication tools needed to drive incremental sales, and digital communication/outreach.
Project management for all marketing efforts for different Brands.
Responsible for keeping Designs vision of a brand focused and intact across all outlets and media.
Company Liaison for Licensors Marketing.
Coordinate, track and gain approval of all projects
Develop marketing collateral, and follow through print execution and distribution.
Develop and launch tests to increase productivity and measure and communicate campaign results.
Optimize the flow of requests from business partners like Licensees and Sales.
Own yearly Marketing Calendar on a timely and efficient manner for each brand.
Oversee execution of content for all websites, e-commerce, e-mail updates and directives, and all social media for all brands.
Arrange, coordinate and manage arrangements for models and photo shoots.
Actively participate in market week, or with accounts supporting Merchandising and Sales in driving marketing strategy and ensuring marketing strategies, programs and investments align with brands vision
Manage Marketing Annual Plan budgets. File and reconcile invoices by market
Keep track and information up to date for all Trademarks
Qualifications:
Bachelor's degree with a minimum of 5-6 years of professional experience in marketing, preferably fashion & retail background (or related industry); luxury brand experience a plus
10+ years managing marketing teams and collaborating with cross-functional teams
Deep knowledge of digital marketing, SEO, and e-commerce best practices.
Strong analytical skills and the ability to interpret data trends.
Excellent communication and leadership abilities.
Strong computer skills required (Google docs, Microsoft Office Suite - Excel, Adobe Illustrator, In-Design, Photoshop)
Exceptional attention to detail, superior communication, and follow-up skills