We are looking for someone who is motivated by being the voice of the consumer, drives action from insights to impact the business, and gets excited about bringing new ideas or ways of thinking and doing to our team.
Ways you will make a difference:
Working with cross-functional stakeholders to develop learn plans for foundational and ad hoc consumer insights research across the portfolio (examples include: mega trends, consumer segmentations, consumption occasions understanding, upstream innovation opportunities)
Defining major research objectives, developing project plans and approaches, and delivering on timelines to meet objectives. Managing overall project execution, deliverables, and internal activations of results
Activating consumer learnings across the Marketing, InTech, Growth, and Sales teams and up through senior leadership, while using strong storytelling skills and other compelling methods
Leading the continuous evolution of the Insights function and shaping the future of how we effectively learn about and deliver compelling consumer insights
Establishing yourself as a strategic business partner to the Marketing, Intech, Growth, Category Leadership, Sales, and other cross-functional teams by being the ultimate subject matter expert on the consumer
Uncovering strategic insights utilizing consumer research, trends, data, and business performance helping shape strategy alongside the Growth and Marketing teams to accelerate the business
Managing and coaching an Analyst, providing the appropriate support to help grow their career as an Insights professional
Maintaining a mindset of continuous improvement in techniques and cost, and identifying tools / vendors / technology to increase effectiveness of consumer understanding
Possessing and growing knowledge of multiple consumer data sets, research methods and techniques, internal and external consumer engagement tools, and foundational research types
Devising effective solutions in unstructured situations and navigating through ambiguity where not everything is black and white
Skills that will make you successful:
Ability to deliver actionable and fact-based business recommendations rooted in the consumer,
Ability to tell a story with data and research while going beyond the "what" to the "so what",
Motivation and intellectual curiosity to dig into research and data findings to uncover insight,
Strong attention to detail and the ability to devise solutions for questions and problems,
Strong analytical acumen,
Strong oral/written communication skills,
Strong creative and problem-solving ability,
Ability to learn quickly, and then act with agility,
Having an ownership mentality with a drive to be a partner to the business,
Comfort working independently and through ambiguity,
Desire to operate in fast-paced, hands-on environment,
Bias for action and passion for delivering results
Experiences needed to succeed
Bachelor's degree
5+ years of CPG relevant experience/area of Consumer Insights / Market Research
Experience in managing an individual or small teams
Advanced experience in quantitative and qualitative research methods
Experience in managing research budgets
Experience in managing multiple vendors and experimenting with new vendors
Proficiency with Microsoft Office
Experience with IRI (POS data and Consumer Panel data)
Experience with NPD in-home consumption data
What will help propel from the pack
Master's degree in Market Research, Business Administration, or related field