Havas Media Network North America, the Media Experience agency, is looking for an Analyst to join the Paid Search Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.
This is an entry-level role in performance media to learn the technical aspects and basics of running search marketing, SEO, display, affiliate, and other performance media campaigns. Primarily, the role will support the team in the data analysis, campaign optimization, and management of client performance media accounts
A DAY IN THE LIFE MIGHT LOOK LIKE:
Managing daily spend in line with targets and approved monthly budgets
Use campaigns & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords)
Put forward testing and new optimization ideas to drive campaign performance Bid Management & Optimization
Manual bid optimization
Utilizing bid management tools such as Kenshoo, DS3, and Marin to optimize accounts according to client targets
Budget management - ensuring budgets are correctly optimized and managed according to forecast and/ or plans
Ad optimization: analysis and new ad creation, with regular a/b testing
Competitor monitoring - monitor and analyze competitor activity through competitor monitoring technology providing key insight and trends to clients
Create and ensure accurate reporting to account/client specifications & KPIs
Monitor & analyze data, via daily, weekly, and monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance
Ensure client accounts are maintaining performance against targets/objectives
Interpret and share performance reporting data for clients on a regular/ ad-hoc basis
Accurate and timely billings and reconciliation
Proactively reach out to colleagues to provide support to other clients
Continually seek out areas to continue learning and developing your skill set
WHAT YOU'LL NEED/SKILLS:
Prior internship or familiarity with media advertising
Bachelor's degree from a four-year college or university
Proficiency with MS Office (Word, Excel, PowerPoint)
WHO YOU ARE:
Self-motivated, with the ability to multi-task and prioritize under tight deadlines
Comfortable pivoting based on changing needs and dynamics
Takes initiative to proactively set the strategic agenda for clients and the team
Detail oriented & comfortable with data-driven arguments
ABOUT HAVAS MEDIA GROUP NORTH AMERICA:
Havas Media Network North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media - the media channels, moments, and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.
Our global mission to make a meaningful difference starts at home - because we can't grow if our people can't grow. It's this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients, to the inclusive programs that prioritize our people's needs and the needs of our community. Our Values are the basis of our decision-making at Havas Media Network-from the clients we seek to the talent we attract, to what we reward and recognize in our staff, to how we reinforce these values of Taking the Lead, Having a Voice, and Showing We Care on a daily basis.
We are part of Havas Group, owned by Vivendi, one of the world's largest integrated content, media, and communications groups. Globally, we are home to more than 10,000 specialists across 150 countries worldwide, with 69 Villages. Our North American clients include PNC Bank, Fidelity Investments, Dolce & Gabbana, Sanofi, and many others. Our most important asset however is our talent. We hope you agree!