Job Title: Marketing Manager (Contract 5 months to start, potential to extend and/or convert for right candidate)
Overview: We are seeking a dynamic and experienced Contract Marketing Manager to spearhead the comprehensive marketing strategies for multiple business units under our umbrella, including e-commerce, automotive, fleet management, and BPO services. This role will involve crafting brand identities from scratch, building robust social media presences, generating engaging content, and collaborating with website developers and SEO specialists to optimize online visibility.
Responsibilities:
Brand Development:
Develop unique brand identities for each business unit, ensuring alignment with overall company objectives and values.
Create brand guidelines encompassing visual elements, tone of voice, and messaging strategies.
Social Media Management:
Establish and manage social media profiles for each business unit across relevant platforms.
Develop and execute social media strategies to enhance brand awareness, engagement, and customer acquisition.
Regularly monitor social media channels, respond to inquiries, and engage with followers.
Content Creation:
Generate compelling content for various platforms, including website copy, blog posts, articles, videos, and infographics.
Collaborate with internal stakeholders to produce content that resonates with target audiences and drives desired actions.
Website Development and SEO:
Partner with website developers to create visually appealing, user-friendly websites for each business unit.
Implement SEO best practices to improve website visibility and search engine rankings.
Analyze website performance metrics and make data-driven recommendations for optimization.
Partnership Management:
Identify and cultivate partnerships with relevant industry stakeholders, influencers, and organizations.
Negotiate partnership agreements and oversee the execution of joint marketing initiatives.
Campaign Planning and Execution:
Develop integrated marketing campaigns across multiple channels to achieve business objectives.
Manage campaign budgets, timelines, and resources effectively to ensure successful implementation.
Analytics and Reporting:
Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives.
Prepare regular reports summarizing campaign results, insights, and recommendations for improvement.
Requirements:
Proven experience in marketing management, preferably in a multi-unit or agency environment.
Demonstrated success in building brands, developing social media strategies, and creating engaging content.
Strong understanding of website development principles, SEO techniques, and digital analytics tools.
Excellent project management skills with the ability to prioritize tasks and meet deadlines.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
Creative thinker with a passion for innovation and continuous improvement.
Bachelor's degree in marketing, communications, or a related field (Master's degree preferred).
Relevant certifications (e.g., Google Analytics, HubSpot Inbound Marketing) would be advantageous.