Pond Lehocky Giordano, the largest workers' compensation and disability law firm in Pennsylvania, is seeking a dynamic and experienced Director of Marketing to lead the firm's marketing efforts. The Director of Marketing will work closely with the firm's partners and executive team to develop comprehensive marketing strategies, drive client acquisition, and support business growth. They must be confident in collecting, analyzing, and presenting data to the leadership team and making recommendations based on that data.
Key Responsibilities • Department Management: Manage the marketing department's day-to-day operations, overseeing the team's projects, providing guidance to team members, and fostering a collaborative and high-performance work environment. • Strategic Planning: Collaborate with the firm's partners and executive team to design strategic marketing initiatives aligned with business goals and objectives. • Competitor Analysis: Conduct thorough competitor analysis to identify strengths, weaknesses, and opportunities in the market, informing decision-making and differentiation strategies. • Marketing Meetings: Run monthly meetings with the marketing team and key members of the firm's leadership team to review the prior month's KPIs and deliverables. Additional meetings may be required as necessary. • Referral Marketing: Work closely with the firm's Referral Department and key leadership team members to expand the firm's marketing efforts nationwide. • Brand Managment: Oversee the firm's brand identity and ensure consistency across all marketing channels to enhance brand recognition and reputation. • Lead Generation: Develop and execute lead generation strategies to attract and engage potential clients, utilizing various channels such as digital marketing, traditional marketing, and events. • Budget Management: Work with the firm's Chief Financial Officer to effectively manage the marketing budget, allocating and reallocating resources appropriately to maximize ROI and achieve strategic objectives. • Operational Integration: Collaborate with the firm's Operations Team to ensure proper workflows between the firm's online lead generation assets (such as the firm's website and other microsites) and its CRM system, Litify. • Vendor Management: Manage outside vendors who supplement the internal team's marketing efforts, ensuring alignment with strategic objectives.
Qualifications • Bachelor's degree in Marketing, Communications, Business, or a related field. • Minimum of 7-10 years of experience in marketing, with at least 3-5 years in a leadership role; experience in a professional services or legal environment is preferred but not required. • Strong understanding of digital marketing techniques and platforms, including SEM, SEO, and email marketing. • Excellent written and verbal communication skills. • Analytical mindset with the ability to collect, analyze, and present data to the leadership team, making strategic recommendations based on insights gained. • Demonstrated leadership and team-building skills, with the ability to inspire and motivate a diverse team of marketing professionals. • Experience in the legal industry is preferred but not required.
Temperament • Able to work independently and be an effective team-player. • Capable of handling high-pressure situations. • Strong emotional IQ.
Benefits • Competitive salary commensurate with experience. • Comprehensive benefits package, including medical, dental, vision, and retirement plans. • Generous paid time off and holiday schedule. • Professional development opportunities.
About Us
Pond Lehocky Giordano succeeds by fully serving injured and disabled workers' needs through our commitment to the practice of workers' compensation, Social Security disability, and personal injury law at the highest professional level. With more than 100 employees, we invest in cutting-edge technology to provide a strong supporting role to our attorneys and clients.
Behind every case, there is a person depending on our firm for help. We never lose sight of that fact. It is this knowledge that drives every one of our clients first. We are told that it's something that comes through in the atmosphere here - a sense of confidence, compassion, and that most of all, we really, really care.