Join our innovative team at Sharfi Holdings, a dynamic enterprise that boasts a diverse portfolio of businesses including a boutique resort, marina and restaurant in Palm Beach; a growing campus in Jensen Beach comprising several restaurants, an ice cream shop, a coffee shop, and convenience store, plus multiple residential units; an organic farm; a technology company; and a Part 135 jet charter business. As we continue to expand and evolve, we are seeking a talented Marketing Manager to play a vital role in planning, developing, and executing brand strategies and various marketing campaigns/initiatives to enhance the visibility, recognition, and reputation of our multi-business portfolio.
Position Overview:
The Marketing Manager will work closely with the Senior Vice President of Operations and be responsible for developing and implementing comprehensive marketing strategies to enhance brand awareness, drive customer engagement, develop online marketing presence, identify and coordinate partnerships and events, create and manage posting of content for social media, and track brand performance. This is an exciting opportunity to leverage your marketing expertise to elevate our brands and establish a strong presence in the market.
Key Responsibilities:
Campaign Development and Execution:
Assist in developing marketing campaigns, promotions, and initiatives to attract new customers and retain existing ones;
Coordinate and execute marketing activities, including social media campaigns, email marketing, website updates, and online advertising; and,
Monitor campaign performance, track metrics, and provide insights for continuous improvement.
Content Creation and Management
Collaborate with the leadership team to create engaging content for various platforms such as social media, websites, and email campaigns;
Manage content calendars, ensuring timely delivery and alignment with guidelines; and,
Conduct research to identify industry trends, customer preferences, and competitors' activities to inform content strategies.
Digital Marketing and Online Presence
Maintain and update the company's various websites, ensuring accuracy, relevance, timely information, and user-friendly experience;
Assist in managing social media channels, including content scheduling, community engagement, and performance monitoring; and,
Support the development and execution of online advertising campaigns, such as Google Ads or social media ads.
Partnerships and Events
Assist in identifying and establishing partnerships with local businesses, influencers, and organizations to enhance brand visibility and reach;
Coordinate marketing efforts for events, promotions, and sponsorships, both within the restaurant and external locations; and,
Attend and represent the company at industry events, networking functions, and promotional activities.
Collateral and Print Material
Coordinate the production of marketing collateral, menus, brochures, flyers, and other print materials;
Liaise with external vendors or agencies for design, printing, and distribution of marketing materials; and,
Ensure consistent branding and messaging across all print materials.
Market Research and Analysis
Conduct market research to identify customer demographics, preferences, and trends;
Analyze marketing data, including campaign performance, customer feedback, and market trends, to identify areas of improvement and new opportunities; and,
Prepare reports and presentations summarizing marketing activities, results, and recommendations.
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field.
Proven Experience (2-4 years) in brand management, marketing, or related roles, preferably within the restaurant or hospitality industry.
Proficiency in digital marketing channels and platforms, including social media management tools, SEO, SEM, email marketing, and web analytics.
Exceptional communication skills, both written and verbal, with the ability to effectively convey ideas, collaborate effectively across teams, and convey concepts to various stakeholders.
Analytical mindset with the ability to interpret data and extract actionable insights.
Exceptional organizational and project management skills.
Team player with excellent interpersonal skills.
Results-oriented with a focus on driving measurable outcomes and achieving business objectives.
Passion for hospitality, customer service, and creating memorable experiences for guests.
Benefits:
Competitive salary commensurate with experience and qualifications.
Comprehensive benefits package, including health insurance, retirement plans, and paid time off.
Ability to work in hybrid capacity for qualified individuals.