RETS - PROVIDING EXPERT ADVICE ON TAX EFFICIENT SOLUTIONS FOR INVESTORS
Our national real estate advisory firm, renowned for consulting investment property owners and their professional advisors, seeks a dynamic Content Marketing Manager. This role requires an experienced professional with at least 5 years of content marketing experience, ideally in real estate or financial services. The successful candidate will manage our content strategy, enhancing brand communication, lead generation, sales enablement, and client education through meticulous content development and management. Staff management opportunities in the future.
As a team, we are creative, passionate about client service, hardworking and fun-loving! We embrace change and welcome your ideas as we evolve to provide an increasing array of real estate investment options.
Responsibilities and Duties of the Content Marketing Manager
Create, manage, and optimize a comprehensive content strategy in collaboration with the marketing team and external creative partners.
Create compelling educational materials, including articles, white papers, blogs, case studies, email marketing campaigns, ad campaigns, presentations, and website content.
Use Salesforce CRM to track and personalize customer interactions and tailor content strategy to enhance lead generation and customer engagement.
Design digital ads, email templates, and landing pages that align with our brand and marketing goals, ensuring high engagement rates.
Manage WordPress content utilizing Elementor for website content creation and updates, ensuring a seamless user experience and alignment with our content strategy.
Align content strategy with the firm's marketing and business objectives in collaboration with the CMO and executive leadership.
Maintain an editorial calendar, content library, and branding guidelines to ensure consistent messaging across all platforms.
Collaborate with senior leaders and departments to produce effective brand communications, promotions, and educational content.
Serve as a primary writer for select projects and oversee the editing of content to ensure quality, compliance, and alignment with our mission.
Keep abreast of industry trends, emerging content marketing technologies, and best practices in digital media.
Continuous Learning: Regularly peruse key industry publications and online resources to stay updated and identify content enhancement opportunities.
Idea Generation: Proactively contribute fresh, innovative content ideas to keep our strategy dynamic and forward-thinking.
Qualification and Skills:
BA/BS degree in Marketing, Journalism, Technical Writing or a related field.
At least 5 years of proven experience in content marketing, preferably within the real estate or financial services industry.
Proficiency in Adobe Creative Cloud, Canva, Salesforce CRM, and WordPress Elementor.
Deep understanding of content strategy, including the creation of appropriate content for different stages of the buyer's journey and the use of various social media and advertising platforms.
An editorial mindset with the ability to tailor messaging to audience preferences.
Exceptional writing and verbal communication skills in English.
Excellent organizational skills, with a proven ability to manage multiple deadlines and deliver results.
A passion for the real estate or financial services industry and a track record of success in content marketing.
This is a full time, exempt position with a start date ASAP
Pay Transparency Information
Compensation range is $85,000 to $105,000
Benefits for eligible employees:
Health coverage including medical, dental, and vision
Basic life and AD&D
401(k) Plan with company matching
Paid time off + Winter break - the last week of December
Employee Assistance Program (EAP)
Free parking
Team lunches, happy hours and offsite events
Quarterly performance bonuses
About Real Estate Transaction Solutions:
Based in Seattle, Real Estate Transition Solutions (RETS) has over 25 years of experience working with investment property owners and their holdings. Our approach is centered around understanding clients' unique objectives, educating clients on available options, and recommending strategies that will best position them to accomplish their objectives in a tax-efficient manner.
We are seeking extraordinary people with a passion for a meaningful career that positively impacts people's lives, including yours.
RETS is an equal opportunity employer and does not discriminate on the basis covered by appropriate law. All employment is decided on the candidate's qualifications, merit, and business need.