Manager Marketing - Remote at Allscripts in Raleigh, North Carolina

Job Description:

Allscripts

Welcome to Veradigm! Our Mission is to be the most trusted provider of innovative solutions that empower all stakeholders across the healthcare continuum to deliver world-class outcomes. Our Vision is a Connected Community of Health that spans continents and borders. With the largest community of clients in healthcare, Veradigm is able to deliver an integrated platform of clinical, financial, connectivity and information solutions to facilitate enhanced collaboration and exchange of critical patient information.

Job Summary

As a Marketing Manager, you will participate in the critical thinking necessary to define, develop and deliver the marketing plan and associated marketing activities, including solution level messaging to increase market awareness, strengthen value propositions, and solution differentiation; influencing Veradigms market presence and success.

What you will contribute:

• Develops, maintains, and executes against marketing plan
• Develops a thorough understanding of the market, including market segmentation
• Defines and strengthens product positioning, messaging, and value propositions
• Understands competitive offerings and develops positioning to win against competitors
• Interacts regularly with customer-facing teams to better understand customers needs, wants and pain points
• Collaborates with solution leads to understand development roadmap including issues and enhancements to update and optimize the Veradigm marketing plan
• Ensures marketing best practices are being met, and proactively provides ideas for how to optimize campaigns
• Understands, measures, and reports on the KPIs that demonstrate marketing effectiveness

The ideal candidate will have:

• Bachelor's Degree or equivalent Business experience (Required)
• 2-5 years experience in marketing (Required)
• Prior healthcare technology experience (Preferred)
• Prior healthcare payor/health plan experience (Preferred)

Knowledge, Skills and Abilities

• Excellent written and verbal communication skills
• Ability to think critically and ask questions
• Thorough understanding of the healthcare landscape
• Self-motivated, understanding, and adaptable
• Ability to think strategically and develop product positioning, value propositions, and messaging with marketing functional leads as needed
• Ability to perform research and present summaries
• Adept at interpreting solution features and translate into benefits for each target audience
• Passionate about customer experience
• Analytical and data-driven approach to understanding customer insights
• Strong project management skills to manage multiple initiatives and deliver on time and within budget
• Be a team player we versus I
• Communicate learnings; share wins and challenges
• Skilled at investigating situations or issues to get relevant information; adept at asking questions and then listening to successfully obtain quality information

Travel Requirements:

Less than 10% travel

Working Arrangements:

Work can be performed in a standard office environment or in a home office setting.

Compliance
Job responsibilities include fostering the Companys compliance with all applicable laws and regulations, adherence to the Code of Conduct and Compliance Program requirements, policies and procedures. Compliance is everyones responsibility.

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Enhancing Lives and Building Careers

Veradigm believes in empowering our associates with the tools and flexibility to bring the best version of themselves to work and to further their professional development. Together, we are In the Network. Interested in learning more?

Take a look at our Culture, Benefits, Early Talent Program, and Additional Openings.

We strongly advocate that our associates receive all CDC recommended vaccinations in prevention of COVID-19.

Visa Sponsorship is not offered for this position.

Veradigm policy is to provide equal employment opportunity and affirmative action in all of its employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected category. Applicants for North American based positions with Veradigm must be legally authorized to work in the United States. Verification of employment eligibility will be required as a condition of hire. Veradigm is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse and inclusive workforce.

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